Arab-American Heritage Month
2021
For Arab-American Heritage Month, a small team of keen BUCKers took all the things that make this culture great and packed it into a bold, type-focused, and celebratory AR filter that is 100% certified Habibi.
Adaptable Kufi Font
Taking influence from Latin & Arabic text and the Kufi Calligraphy style, a bespoke font was the starting point that binds this whole experience together.
The Arabic Kufi style is famous for its decorative and geometric forms, conceived to embellish writing on parchment. We decided to apply those rules to a Latin typeface by creating both condensed and expanded versions of the letters.
The challenge was to create a typeface in two languages that would compliment each other visually and geometrically, in order to achieve a perfectly orbiting loop.
Between Two Worlds AR Filter
Finally we were able to create a filter that lands on an orbiting typeface in two languages, which alludes to the balancing of two multifaceted cultures.
The second phase of the filter is the orbiting stickers that encompass the most humorous aspects of Arabic culture, alternating between 5 different sets of compositions.
BUCK
Creative Director
Yker Moreno
Junior Designer
Ayla Mortada
C4D Animator
Mohammed Elberkawi
Creative Technologist
Deena Baum
2D Animator
Nicole Pappas
AR Lead
Kirin Robinson