CLIENT: (coming to us the week before Thanksgiving) Hi. Can you design and execute a beautifully rendered, graphic novel-esque, cel animated, short film about the history of our company and deliver it before Christmas? US: (casually filing nails and chewing on a long blade of grass) Is that it?
Airbnb was going public and they wanted a film to commemorate the event — a tribute to their humble origins in a small San Francisco apartment.
This film wasn’t trying to mythologize their founding but rather depict how it all went down in a cool, animated, modern graphic-novel style.
The only problem was they wanted it in five weeks. (gulp)
A near-impossible timeline, but never fear — BUCK is always up for a challenge.
Airbnb provided style references that they liked so it was a matter of finding the best and most efficient way to capture that look. But executing cel animation within that tight schedule took some ‘necessity is the mother of invention’-type ingenuity.
After some experimentation, we achieved this striking visual execution by doing the whole spot in 3D previz first and then having cel animators work off that along with some EbSynth thrown into the special sauce. The mixture of techniques combined to create something special. Socks were knocked.
Piece of cake.
In addition to the animated origin story, BUCK was also charged with 87 graphic deliverables ranging from lower thirds to full frame infographics.
Executive Creative Director
Group Creative Director
Creative Direction European Team
Head of 2D Animation
Head of Design
Head of CG Animation
Head of Post Production
Ernesto Ruiz Velasco
Cel Anim Lead
3D Animation Lead
Previs/ 3D Animation
Dries Von Broeck
Song E Kim
Associate Creative Director