Amazon Echo Buds
2023
The power of sound can take us anywhere, as shown in our recent work with Amazon for the release of the newest Echo Buds. Our 30-second hero spot, GIFs, and stills visualize the feeling of popping in a pair of Echo Buds — taking viewers on a journey that amplifies the elements of reality.
The hero film brings viewers to a surreal space, inviting them to get lost in the world of sound. Here, time and gravity are only a construct, and reality is amplified.
We played with amped-up versions of familiar textures and spaces — as well as bold, expressive typography — to create the perfect backdrop to showcase the Buds.
The star of the film is country rap artist, Breland, with his music creating the backdrop for the Echo Buds experience.
We worked closely with the team at Amazon on the live-action shoot, using the story and imagery to appeal to a Gen Z audience. The colors, textures, camera movements, and lighting all work in tandem to visualize the sonic journey of using Echo Buds.
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Behind the Scenes
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BUCK
Executive Producer
Luisa Murray
Creative Direction
Mike Payne
Producer
David Guti Rosado
Andrew Chan Gladstone
Head of Live Action Production
Trish Rigby
Production Coordinator
Celine Nguyen
Art Director
Sylvia Witter
3D Supervisors
Marc Steinberg
CG Lead
Eugene Goryachev
Kien Hoang
Storyboard
Shelby Chan
Design
Marcio Flausino
Kevin Heo
Nikko Gary
Irmak Semiz
Shelby Chan
VFX/XR Supervisor
Jose Fuentes
Michael Dwass
Look Development
Chris Ribar
Carlos Moran Villanueva
Jiawen Liang
Marc Steinberg
Lighting
Brinton Jaecks
Compositing
Brinton Jaecks
3D Animation
Josh Baum
Jiawen Liang
Carlos Moran Villanueva
Chris Ribar
Alejandro Perez
Francisco Sanchez
2D Animation
Anton Thallner
Fabian Morison
Filipe Consoni
Adrian Moran
Editor
Heather Bartholomae
Line Producer
Kyle McGuiness
Director
Eric Perini
Director of Photography
Cory Fraiman-Lott
Photography
Joey 'Eyeland' Harris
Production Designer
Mike Mills
Production Supervisor
Nikki Weavers
Wardrobe Stylist
Rose Clark
Hair & Makeup
Mark Edio
Avery Golson
Talent
Breland
Dalila Ramos
Stanley Muñoz
Original Music
Breland
Sound Design & Mix
Antfood