Apple Genmoji
2024
A wombat on water skis? How about a toucan in a tornado? Or perhaps a crocheting crocodile? We partnered with our longtime friends at Apple to introduce the world to Genmoji — a groundbreaking new tool that's sure to spice up your emoji game.
Our love for all things emoji runs deep. But until now, we've never had the chance to bring them to life quite like this — and it was no small task! We had to strike the perfect balance between the practical functionality of the product while adding a touch of whimsy and character to these otherwise static images.
The system we created revolves around honoring each Genmoji's unique silhouette when static while letting our hair down and getting a bit weird with it in the transitions. And, of course, we can't forget the countless hand-painted in-betweens that bring it all together!
A tip of our hat to The Dare for crafting this ear worm. ❤️
BUCK
Creative Director
Joe Donaldson
Tony Legato
Executive Producer
Justin Harris
Producer
Dustin Leer
Desirée Gilewich
Hanna Stolarski
Concept Artist
Arron Ingold
Chelsea Lee
Fernando Utreras
Stan Chan
Dae-Han Yi
Designer
Dan Muangprasert
Jade Kuzak
Colin Graham
2D Animation Director
Nick Petley
2D Animation Lead
Juan Ricardo Hernandez
2D Animator (AE)
Adelir Boeira
Esteban Esquivo
Nick Brown
Ryoko Kondo
Scott Jonsson
Timo Prousalis
Vincenzo Lodigiani
2D Animator (Cel)
Henrique Barone
Jake Armstrong
Junyi Xiao
Shelby Chan
Stephen Loveluck
Technical Director
Ben Rohel
3D Lead
Shane O'Hara
3D Animation Lead
Tyler Lancaster
Editor
Talia Mazzarella
Ben Rohel
