Apple Music Anthem
Apple celebrates its ever-expanding library with some splashy, brassy, fun — an infectious, thumping anthem to shake your moneymaker. The only question is ‘can you dance while you shoot?’
The iconic Apple note is our visual motif in this super-slick celebration of popular music that also throws back to the golden age of MTV interstitials.
It’s not every job where we get the run of the yard like this — we even got to flex our viz effects muscles!
The edit could not be locked until the last minute so we made more than a hundred different note vignettes before selecting the forty that would make the final cut. (Above: some notes on the cutting room floor.)
This anthem bumped in every Apple store on the planet and twerked for tourists in Times Square.