Apple used this film to launch into the keynote that announced their new streaming platform: Apple TV.

Chock full of easter eggs, this spot pays tribute to everything from Ridley Scott’s classic ‘1984’ Super Bowl ad to the ‘90s iTunes silhouette campaign that was ubiquitous on every bus, train, and billboard around the world.

Here’s to the Crazy Ones!

We won a Clio and an Art of the Title award for this sleek, stylish piece. It’s always an immense joy creating art for a company that cares about design as much as we do;)