We kicked off Apple’s 2019 event in style with this film that celebrates Apple’s ground-breaking product innovations as well as its iconic ad campaigns. Inspired by the geniuses of ‘60s film credit sequences: Saul Bass and Maurice Binder, this is a tribute to killer design that nods to the OG Mackintosh color palate.
Apple used this film to launch into the keynote that announced their new streaming platform: Apple TV.
Chock full of easter eggs, this spot pays tribute to everything from Ridley Scott’s classic ‘1984’ Super Bowl ad to the ‘90s iTunes silhouette campaign that was ubiquitous on every bus, train, and billboard around the world.
Here’s to the Crazy Ones!
We won a Clio and an Art of the Title award for this sleek, stylish piece. It’s always an immense joy creating art for a company that cares about design as much as we do;)