Asgard's Wrath II
2023
We joined forces with Meta to craft a visual identity for the most legendary VR game ever made: Asgard’s Wrath II. Our work included a logo overhaul for the series, a robust graphic language and type system, and a 3D animated teaser trailer to get fans excited for the game’s release.
A New Realm
The sequel to the wildly successful Asgard’s Wrath departs from the world of the Norse Gods and takes us on a journey into the mysterious realm of Egyptian mythology. You are the Cosmic Guardian — exploring ancient temples, assembling armies, and battling evil gods and monsters in a vast, open world in pursuit of the trickster god, Loki.
A Symbol Reborn
Our first task was resurrecting the Wrath logo and giving it new life. We sought to preserve the iconic aspects of the mark from the maiden game while finding opportunities to elevate it as a legendary symbol for this second chapter and beyond.
We refined the Wrath lettering — smithing its sharp corners and rugged details with precision to improve its visual balance and legibility. We also crafted a distinct set of stone obelisk-inspired numerals to represent the sequel and further signal the new world of the game.
The Design System
The theme of good vs evil and the Ancient Egyptian-inspired setting set the tone for our graphic language. We developed a rich visual system to frame the world of the game, supporting an expansive library of key art and concept renderings.
A flexible gradient palette allows for various moods — from dramatic and heroic to ominous and sinister — giving every touchpoint of the game’s marketing a look and feel that’s versatile yet distinctly Asgard’s Wrath.
We also armed our system with a custom, gilded typeface — creating a unique version of Albertus Nova in weathered gold to give design and marketing teams a means to instantly generate messaging without sacrificing distinction and depth.
The Trailer
Prior to launch, we developed an epic cinematic trailer to tease the game and get the fans fired up for the return of Loki. Set in a dark and dusty tomb, we wanted to highlight a few of the key heroes and villains of Asgard’s Wrath II, giving audiences a glimpse of the story and evoking a sense of mystery, while showcasing the intense combat the game delivers.
Our film aired during the first game of the NBA Finals, sparking anticipation from eager fans and newcomers to the Quest platform.
BUCK - Brand System
Executive Creative Director
Kevin Walker
Executive Producer
Justin Harris
Creative Director
Mike Payne
Senior Producer
Mackenzie Kuzman
Art Director
Mary Kate Henry
Lead 3D Artist
Elias Glasch
Design
Lorena Manhaes
Felipe de Leonardo Figols
Nick Miller
2D Animation
Zackary Miller
Maria Eugenia Franco
Creative Technologist
Matt Kenefick
Special Thanks
Fernando Bittar
Codie Chang
Hyung Soon Joo
Nicolas Gloazzo
Kevin Heo
Mark Kulakoff
Colin Graham
Viktoriya Tsoy
Stan Chan
Eduardo Gooda
Jens Lindgren
Kevin Weber
Tracy Clifton
David Guti Rosado
BUCK - Trailer
Executive Producer
Justin Harris
Creative Director
Arvid Volz
Mike Payne
Senior Producer
Mackenzie Kuzman
Producer
Tracy Clifton
Production Coordinator
Yuyan Chew
Art Director
Kevin Sanchez
Animation Lead
Arvid Volz
Peter DeSalvo
CG Supervisor
Alex Dingfelder
Bill Dorais
Elias Glasch
Jens Lindgren
Design
Andrew Kim
Dan Muangprasert
Gunnar Pettersson
Storyboard
Ruoyu Wen
Look Development
Michele Herrera
Rigging
Ernesto Ruiz Velasco
Lighting
Paul Hargrave
Rui Huang
Tina Chao
3D Animation
Josh Baum
Tyler Lancaster
Editor
Billy Kostka
Cameron Kelly
David Vendette
Oliver Lin
Modeling
Ash Samet
Guzz Soares
Filipe Machado
Tim Krakowiak
Sound - Trailer
Music Studio
PICO Sound
Composer
Lucas Field
Audio Mix
PICO Sound
Agency
Senior Producer
Stacy Paris
