Beats Pills

2024

Beats asked BUCK to help them celebrate the launch of their newest version of the Beats Pill speakers, and generate hype around the new product. We worked alongside Beats and Anomaly LA to redesign the beloved Beats Pill characters for six bespoke spots.

The overall visual approach was twofold. First, we designed the characters with the speaker front and center, serving as their heads. Considering the characters had no mouths, their eyes needed to carry a lot of the performance’s weight.

We made each of the sassy characters distinguishable through their clothing and attitudes. Cameron, the oldest, has a more mature, type-A personality, while Sonia has a witty sense of humor and an ironic delivery. The youngest, Mikey, is the wildcard — always the life of the party.

"Release Date"
"Poolside"

To complete the visuals for these spots, we created a photorealistic environment that served as the set and background of each story. All six spots were set in the characters’ SoCal, mid-century home. We designed the whole house, and placed cameras in different places for each film. This was a great exercise in achieving a cinematic look entirely in CG, a huge victory for us in terms of technical prowess.

"Campfire"
"Nepo"

The storylines, created by Beats and Anomaly LA, were based on interactions between the speakers who lived in the same house.

Through the characters’ exchanges, each spot was able to highlight specific product features in a fun, comedic way.

"Dancing"

We had a lot of fun creating these spots, even somehow getting the green light to make Mikey twerk right in front of the camera. We wanted to not only create three unique characters, but to design something that was expandable for future campaigns.

"Bathroom"

In 2025, we created additional spots for this campaign. The spots celebrate more features of the Pill people we know and love, and also introduce the two new Beats Pill colors: blush pink voiced by Angel Reese and navy blue voiced by Daniel Ricciardo.

"Frozen"
"Pull It Off"
"Rituals"
"The Best"
"Snap"
Credits - Release Date, Poolside, Campfire, Night, Dancing, Bathroom

BUCK

Executive Producer

Justin Harris

Creative Direction

Fernando Bittar

Design Director

Shannon Rollins

Producer

Erin Lockard

Associate Producer

Christine Choi

Art Director

Zack Williams

2D Animation Director

Peter Kallstrom

3D Supervisor

Arvid Volz

Bill Dorais

3D Lead

Shane O'Hara

Storyboard

Shelby Chan

Design

Alex Kiesling

Victoria Kociman

Ben Nichols

Tuo Kan

Danilo Rodrigues

Florence Dagostini

Fernando Bittar

Zack Williams

Concept Art

Stan Chan

Arron Ingold

Modeling

Joy Tien

Ruxin Liang

Filipe Machado

Kat Smith

Beatrice Viguier

Ash Samet

Rui Huang

Lighting

Matt Redding

Weichieh Yu

Grace Hwang

Ruxin Liang

Joy Tien

Kat Smith

Arvid Volz

Shane O'Hara

Ylli Orana

Compositing

Navid Bagherzadeh

Ylli Orana

Chris Ribar

Arvid Volz

Joy Tien

Kat Smith

Ruxin Liang

Shane O'Hara

Weichieh Yu

Technical Animation

Anton Tokar

2D Animation

Ryoko Kondo

Editor

Brian Dieck

Marianne Karaan

Heather Bartholomae

3D Animation

Little Zoo

Credits - Frozen, Pull It Off, Rituals, Snap, The Best

BUCK

Creative Director

Fernando Bittar

Tony Legato

Executive Producer

Justin Harris

Producer

Erin Lockard

Associate Producer

Flo Fusco

Production Coordinator

Jennifer Mochinski

Concept Artist

Arron Ingold

Fernando Utreras

Designer

Alex Kiesling

Anqi Qiao

Dan Muangprasert

Mark Kulakoff

Tuo Kan

Vicky Chong

2D Animation Director

Mercy Lomelin

Storyboard Artist

Diego Abad

Tinghe Yang

Tucker Klein

2D Animator (AE)

Kyle Snider

Tucker Klein

3D Supervisor

Bill Dorais

Technical Director

Jens Lindgren

3D Lead

Shane O'Hara

3D Lead

Shane O'Hara

Modeler

Filipe Machado

Ylli Orana

Look Dev Artist

Filipe Machado

Shane O'Hara

Ylli Orana

Lighter

Chris Ribar

Shane O'Hara

Ylli Orana

Compositor

Chris Ribar

Shane O'Hara

Ylli Orana

3D Animation Lead

Hillary McCarthy

Katherine Guggenberger

3D Animator

Hillary McCarthy

Katherine Guggenberger

May Lee

Rigging Supervisor

Ernesto Ruiz Velasco

Rigger

Juan Carlos Barraza Mendoza

3D Lead

Joshua Studebaker

Michele Herrera

Modeler

Ash Samet

Carlos Moran Villanueva

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Look Dev Artist

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Lighter

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Compositor

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

FX Artist

Travis Saul

3D Animation Lead

Hillary McCarthy

3D Animator

Hillary McCarthy

May Lee

Editor

Heather Bartholomae

Talia Mazzarella

Design Director

Shannon Rollins

3D Lead

Joshua Studebaker

Michele Herrera

Modeler

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Look Dev Artist

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Lighter

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Compositor

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

3D Animation Lead

Tyler Lancaster

3D Animator

Jaime Mora

Josh Baum

Michael Sime

Tyler Lancaster

3D Lead

Joshua Studebaker

Michele Herrera

Modeler

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Look Dev Artist

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Lighter

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Compositor

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

3D Animation Lead

Katherine Guggenberger

3D Animator

Eric Chou

Katherine Guggenberger

Pier Paolo

3D Lead

Joshua Studebaker

Michele Herrera

3D Animation Lead

Hillary McCarthy

3D Animator

Cesar Tafoya

Hillary McCarthy

May Lee

Pier Paolo

Modeler

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Look Dev Artist

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Lighter

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Compositor

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

3D Lead

Ylli Orana

Modeler

Filipe Machado

Ylli Orana

Look Dev Artist

Filipe Machado

Shane O'Hara

Ylli Orana

Lighter

Chris Ribar

Shane O'Hara

Ylli Orana

Compositor

Matt Redding

Shane O'Hara

Ylli Orana

3D Lead

Ylli Orana

Modeler

Filipe Machado

Ylli Orana

Look Dev Artist

Filipe Machado

Shane O'Hara

Ylli Orana

Lighter

Matt Redding

Shane O'Hara

Ylli Orana

Compositor

Matt Redding

Shane O'Hara

Ylli Orana

3D Lead

Ylli Orana

Modeler

Filipe Machado

Ylli Orana

Look Dev Artist

Filipe Machado

Shane O'Hara

Ylli Orana

Lighter

Matt Redding

Shane O'Hara

Ylli Orana

Compositor

Matt Redding

Shane O'Hara

Ylli Orana

3D Lead

Joshua Studebaker

Michele Herrera

3D Animation Lead

Katherine Guggenberger

3D Animator

Katherine Guggenberger

Michael Sime

Modeler

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Look Dev Artist

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Lighter

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Compositor

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

3D Lead

Joshua Studebaker

Michele Herrera

Modeler

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Look Dev Artist

Ash Samet

Chloe Tu

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Lighter

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

Compositor

Eugene Goryachev

Jiawen Liang

Joshua Studebaker

Michele Herrera

Rui Huang

3D Animation Lead

Tyler Lancaster

3D Animator

Eric Chou

Tyler Lancaster

3D Animation

Little Zoo