Bluevine Rebrand
2022
A comprehensive rebrand for our fintech friends, bringing their entrepreneurial spirit and focus on small business to life via an entirely new brand language. Our year-long collaboration involved extensive customer research, qualitative testing, brand strategy, communications frameworks, and every other facet of visuals and voice you can imagine.
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Credits
BUCK
Executive Creative Director
Kevin Walker
Group Creative Director
Camille Chu
Executive Producer
Emily Rickard
Kirsten Collabolletta
Associate Creative Director
Mike Payne
Producer
Mackenzie Alexander
Brand Strategy Director
Marla Moore
Brand Strategist
Asia Hunt
Elizabeth Vogstberger
Surabhi Rathi
Copywriting
Charlie Short
Design
Emilia Tonello
Emily Suvanvej
Jessica Bayer
Kenni Huang
Mary Kate Henry
Mindy Park
Sejin Park
Szeki Yang
Wesley Chen
