Bluevine Rebrand

2022

A comprehensive rebrand for our fintech friends, bringing their entrepreneurial spirit and focus on small business to life via an entirely new brand language. Our year-long collaboration involved extensive customer research, qualitative testing, brand strategy, communications frameworks, and every other facet of visuals and voice you can imagine.

Credits

BUCK

Executive Creative Director

Kevin Walker

Group Creative Director

Camille Chu

Executive Producer

Emily Rickard

Kirsten Collabolletta

Associate Creative Director

Mike Payne

Producer

Mackenzie Alexander

Brand Strategy Director

Marla Moore

Brand Strategist

Asia Hunt

Elizabeth Vogstberger

Copywriting

Charlie Short

Design

Emilia Tonello

Emily Suvanvej

Jessica Bayer

Kenni Huang

Mary Kate Henry

Mindy Park

Szeki Yang

Wesley Chen