2018 — 2019
TAXI asked us to help them redefine the iconic Canadian brand, and we were pumped to craft an exciting new direction over the course of this year-long campaign.
We Do New
The “We Do New” campaign is high-octane, colorful fun with a 3-D approach that marries well with the energetic beat.
These are brand and product mashups — each spot has to speak to both.
Washer Fluid →
We gushed over this one—bold, bombastic, winter-conquering fun.
02. Inflator ↓
Leaning heavily on repetition and pattern, but with unexpected visual surprises — this one pops.
03. Thermacell ↓
This summer spot for a mosquito-repelling miracle machine really scratched an itch.
04. Humidifier ↓
Vibrant color fields help keep this one from drying out.
05. Lights ↓
We really lit up this holiday spot for voice and app controlled lighting systems.