Cliff Bar Family Foundation Seed Matters

20162019

Today, most seeds that grow our food are bred by agrochemical giants to be chemically dependent. This is totally F@#KED up. And we wanted to do something about it.

The organic food movement seeks to provide an alternative, sustainable choice to big AG. Instead of bashing companies like Monsanto we wanted to instead make a positive, empowering film that educates people about the choice they have.

To try and shed some light on an alternative method (and by alternative we mean the only method for a good 12,000 yrs) of growing our food, we created Mr. Seed, a foul mouthed, organic seed promoter, with our new friends The Butler Bros and the Clif Bar Family Foundation. He’s equal parts cute and dirty.

Mr. Seed ↓

GMO Bros ↓

We set out to create a fully-realized world all from the perspective of Mr. Seed. It had to feel like a tangible, physical set — right down to the last detail. The fake ad that begins the film was inspired by 50s advertising but through a post-apocalyptic propaganda lens.

The World ↓

IN: Dung smoothies. Potty mouths. Ka-ra-te. Reading the Kama Seedra au naturale.


OUT: GMO Bros. Pop-up windows. Shriveled testicles. Snorting lines of pesticide like Tony Montana.

We also set out to make poop jokes. Lots of poop jokes.

Please visit www.seedmatters.org for more info.

End credits ↓

The end credits were inspired by our favorite produce, the fields in which its grown, and all the wonderful ways organic food nourishes our bodies so much better than that other... stuff.

Seed Matters Credits

BUCK

Executive Creative Director

Ryan Honey

Executive Producer

Maurie Enochson

Creative Director

Joe Mullen

Producer

Emily Rickard

Production Coordinator

Kaitlyn Mahoney

Art Director

Laura Yilmaz

Character Design

Joe Mullen

Kenesha Sneed

Storyboard

Alessandro Ceglia

Craig Yamamoto

Kendra Ryan

Laura Yilmaz

Concept Art & Matte Painting

Audrey Yeo

Laura Yilmaz

Scott Huntsman

Susan Yung

Design

Audrey Lee

Colin Graham

Jenny Ko

Joe Mullen

Kenesha Sneed

Laura Yilmaz

Rasmus Bak

Scott Huntsman

Susan Yung

Vincent Tsui

Xoana Herrera

Head of CG

Doug Wilkinson

CG Lead

Alex Dingfelder

Modeling

Alex Dingfelder

Arvid Volz

Brice Linane

Eric Pagtaconan

Eyad Hussein

Jens Lindgren

John Niehuss

Michele Herrera

Mingoo Park

Rie Ito

Wing Sze Lee

Look Development Lead

Alex Dingfelder

Look Development

Eric Pagtaconan

Jens Lindgren

John Niehuss

Michele Herrera

Mingoo Park

Wing Sze Lee

Rigging TD

Ernesto Ruiz Velasco

Character TD

Ernesto Ruiz Velasco

Eyad Hussein

Pipeline and FX TD

Albert Omoss

Additional Rigging

Lee Wolland

Animation Director

Alessandro Ceglia

3D Animation

Adam Floeck

Alessandro Ceglia

Dony Permedi

Tyler Lancaster

2D Screen Animation

Debora Cruchon

Nicole Stafford

Rafael Araujo

Vincent Tsui

Lighting Direction

Alex Dingfelder

Lighting

Alex Dingfelder

Eric Pagtaconan

Jens Lindgren

Michele Herrera

Wing Sze Lee

Composite Lead

Alex Dingfelder

Compositing

Wing Sze Lee

Editor

Alessandro Ceglia

Sound

Music & Sound Design

Antfood

Voice of Mr. Seed

Pete Holmes

Pharm Foods Commercial

BUCK

Design

Gunnar Pettersson

Animation Director

Laura Yilmaz

Animation

Debora Cruchon

Kendra Ryan

Laura Yilmaz

Nick Petley

Nicole Stafford

Rafael Araujo

Vincent Tsui

Sound

Music & Sound Design

Antfood

End Credits

BUCK

Associate Creative Director

Kevin Walker

Design

Rasmus Bak

Animation

Daniel Coutinho

Esteban Esquivo

Rasmus Bak

Sound

Music & Sound Design

Antfood