Enterprises today are in a race to integrate AI and reap the benefits of the efficiencies and capabilities it promises. But without good data, AI can be less than trustworthy. The solution? Cloudera, a leader in cloud computing and data management with more than a decade of experience. Cloudera approached us to help build awareness among key decision-makers with a campaign that positioned them as a trusted guide on the journey to enterprise AI.

Trust Your Data

Although a respected heavy hitter, Cloudera was facing new competitive challenges. They needed to reframe their offering for the AI era, and share their unique value in a powerful way. With their years of experience managing epic amounts of data — a truly mission-critical task in the digital age — they had something that new competitors could not claim: trust. The concept of trustworthiness aligned perfectly with the concerns around AI, because if you can’t trust your data, you can’t trust your AI.

Campaign Platform: Bringing It All Together

We worked closely with Cloudera’s team to establish a campaign platform and messaging framework that would resonate with decision-makers. Our shared goal was to speak to trust in a bold and engaging way, cutting through the AI-marketing noise. We developed a messaging platform that balanced credible authority and quippy colloquialisms with a visual system using vibrant color and eclectic illustrations. The result was a dynamic approach that emphatically positions Cloudera in the marketplace, while shaking up the idea of what a data company “should” look and sound like.

Campaign Creative Approach

Illustration became a primary driver of the campaign, allowing us to connect punchy messaging to clever visual metaphors. Taking inspiration from the style of technical drawings and airline safety brochures, we cast this sensibility through a more vibrant and playful lens. The result is a colorful world of disco balls, rocket ships, monster trucks, and everything in between — all brought to life in a hero film that explores the journey to enterprise AI, as expertly guided by Cloudera.



Group Creative Director

Camille Chu

Creative Director

Mike Payne

Executive Producer

Kim Stephens

Associate Creative Director

Kirk Johnson

Senior Producer

Mackenzie Kuzman


Haley Arenson

Associate Producer

Sam Snyder

Production Coordinator

Cody O'Neill

Art Director

Mary Kate Henry

Brand Strategist

Tina Surelia

Design Lead

Matt Varner

2D Animation Lead

Gavin Kosko


Charlie Short

Dave Evans

Bec Couche


Junyi Xiao

Tucker Klein


Lorena Manhaes

Wesley Chen

Kenni Huang

Hanna No

Soyeon Kim

Danni Xi

Twisha Patni

Jacob Myrick

Grace Park

Jose Flores

Joel Plosz

Joao Lavieri

Gunnar Pettersson

3D Animation

Gavin Kosko

2D Animation

Ryoko Kondo

Fabian Morison

Nick Brown

Gavin Kosko

Cel Animation

Stephen Loveluck

Special Thanks

Surabhi Rathi

Marla Moore

Andy Lyon

Tony Legato

Nancy Liu

Vicki Liu

Lauren Kittle

Rusty Van Riper

Florence Dagostini

Julia Chu

Sam Lee

Shannon Rollins


Senior Creative Services Manager

Danica Linnemann

VP, Brand Marketing

Lisa Fulker

Group Creative Director

Eddie King


Music Studio

PICO Sound

Sound Design Studio

PICO Sound

Sound Designer

Sergio Rocha

Group Creative Director

Lucas Field

Audio Mix

PICO Sound