Coda Everything Evolves

2022

Coda brings all your words, data, and teamwork into one powerful document. Familiar and simple, but evolved for modern workflows. Together with Coda, we dreamed up arresting combinations of animals, plants, and tools that represent the powerful mash-ups of productivity possible within a Coda doc. We then rendered these fictions of biology as whimsical naturalist drawings complete with faux Latin names. Maybe nature can’t keep up with our imaginations. But Coda can.

It’s evolution, baby.

Enhancing our Coda creatures came with a simple formula: keep it fun and cheeky, but also functional for the animal. Our genetic experiments led to a small kingdom of animals, each equipped with a specific new tool for their benefit.

Deliverables

The campaign mushroomed into a range of media, including a 30-second animated film featuring a chicken as the narrator, seven 3D illustrations of plant and animal evolutions that also turned into posters and billboards; and 3 animated looping cinemagraphs based on those illustrations.

Early design explorations.
Credits

BUCK

Executive Creative Director

Kevin Walker

Global Executive Producer

Nick Carmen

Executive Producer

Justin Harris

Associate Creative Director

Audrey Yeo

Sr. Producer

Adam Reeb

Sr. Art Director

Mark Kulakoff

Global Head of Design

Brian Won

Head of Design - LA

Kenesha Sneed

Storyboards

Gabriel Pages

Design

Arron Ingold

Fernando Utreras

Grace Park

Gunnar Pettersson

Jamiel Law

Jigyu Yoon

Morgan Schweitzer

Nancy Liu

Sol Lee

Stan Chan

Xia Gordon

Yeojin Shin

Zuheng Yin

Global Head of 3D

Doug Wilkinson

Head of 3D - LA

Alex Dingfelder

3D Supervisor

Marc Steinberg

Senior 3D Lead

Michele Herrera

Lighting Lead

Eugene Goryachev

Rigging Supervisor

Ernesto Ruiz Velasco

Rigging

Jing Huang

Juan Carlos Barraza Mendoza

3D Artists

Anita Kang

Carlos Moran Villanueva

Irmak Semiz

Jens Lindgren

Peter Sandeman

Tina Chao

Head of 3D Animation

Alessandro Ceglia

3D Animation Lead

Tyler Lancaster

3D Animation

Hillary McCarthy

John Fielding

Josh Baum

Head of Strategy

Marla Moore

Global Head of 2D Animation

Daniel Coutinho

2D Animation

Kyle Griggs

Zackary Miller

Global Head of Post Production

Paal Rui

Editor

Heather Bartholomae

Sound

Music & Sound Design

PICO Sound