Coda

2022

Coda brings all your words, data, and teamwork into one powerful document. Familiar and simple, but evolved for modern workflows. Together with Coda, we dreamed up arresting combinations of animals, plants, and tools that represent the powerful mashups of productivity possible within a Coda doc. We then rendered these fictions of biology as whimsical naturalist drawings complete with faux Latin names. Maybe nature can’t keep up with our imaginations. But Coda can.

It’s evolution, baby.

Enhancing our Coda creatures came with a simple formula: keep it fun and cheeky, but also functional for the animal. Our genetic experiments led to a small kingdom of animals, each equipped with a specific new tool for their benefit.

Deliverables

The campaign mushroomed into a range of media, including a 30-second animated film featuring a chicken as the narrator, seven 3D illustrations of plant and animal evolutions that also turned into posters and billboards; and three animated looping cinemagraphs based on those illustrations.

The team at Coda passed on some dazzling stats based on the campaign. The animated film increased their video completion rate on LinkedIn by a whopping 43%, and it also has the highest click-through rate compared to other video campaigns they’d run in the past. This is Coda doc-worthy data, and we’re thrilled to have collaborated with their amazing team and yielded such strong results.