Devsisters, the game developers behind Cookie Run, asked BUCK to create a promotional film for the launch of their new, world-building game, Brixity. They wanted an exciting, colorful, origin story to get people excited about the game’s backstory and celebrate Brix, the main characters and building blocks of the game.
To create intrigue and excitement for the launch we created a snappy, high-energy, mixed-media extravaganza. The film seamlessly shifts between bespoke animations in 3D and 2D, gameplay footage, and is all woven together in a single narrative.
Brixity can be played by anyone so we showcased a broad range of in-game builds from simple structures that a child could do to the elaborately complex works of a master craftsperson. We also wanted to capture the humor, fun, and quirky personalities of the Pipos who populate the game.
We packed a lot of punch into 90 seconds — a Sistine Chapel recreation, an homage to American Beauty, lasagna jokes, you name it — and we had so much fun playing with Brix.
If Devsisters wants to make the full Brixity musical next year, we’ll be ready.
Executive Creative Director
Associate Creative Director
Head of 3D / 3D Supervisor
Senior Art Director
Melissa van het Spijker
Alex Alabadi Aragó