With a Little Help From Our Friends.

We are proud to have partnered up with BMF on this
casual and caring campaign.

Keep it light.

Thankfully, people are starting to talk more about mental health. As awareness of the issue is on the rise, the stigmas surrounding talking openly about it are fading away. We wanted to further encourage the ‘normalization’ trend by keeping the tone of this piece light-hearted, casual, and conversational.

Credits

BUCK

Executive Creative Director

Gareth O'Brien

Executive Producer

Erica Ford

Associate Creative Director

Luke Saunders

Producer

Georgia Patching

Design

Glen Miralles

Liz Smith

Luke Saunders

Sam Scopelitti

Scarlett Starling

William Pietsch

2D Animation

Aleksander Saharovsky

Bernd Bousard

Glen Miralles

Henrique Barone

Liz Smith

Sam Scopelitti

Sam Van Ingen

William Pietsch