In conjunction with the First Lady’s “Let’s Move” campaign to promote a healthier lifestyle, Drink Up was an initiative spearheaded by First Lady Michelle Obama and actress Eva Longoria in 2012 to encourage everyone to drink more water.
According to the CDC, 1 in 4 kids do not drink any water on a given day which affects their energy and focus.
We did 2 PSAs for this campaign to help The First Lady get this pro-water message out there. They were seen 700 million times over a 15 week period.
“Drinking more water is a simple, easy choice that most people can make every day. I'm thrilled that so many organizations have come together today to help remind people that you are what you drink, and drinking water is you at your best.” - Eva Longoria