F8 2019
Facebook asked us to develop a graphics and animation package for their annual developers conference. We took their brand identity and created a motion language that would translate across every screen at the event.
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The initial brand identity was a celebration of the Facebook family of apps. Each app was distilled down to a minimal icon, with a corresponding color gradient and glow.
We took a purist approach to the design, limiting our imagery to the icons only. Working within this constraint, the animation became a study on the scale of the shapes and how they moved in relation to the edge of the frame and each other.
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Keynote Installation
One of the main deliverables, a screen installation, served as a backdrop to the keynote presentation.
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Central Installation
At the center of the convention hall were five monolithic double-sided screens. On the outward-facing side, our animation played, looping between each app.
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AR Scavenger Hunt
In conjunction with the Spark AR team at Facebook, we developed an AR scavenger hunt for the event.
Users received a postcard at registration inviting them to join the hunt via a custom Instagram effect we developed specifically for the conference.
We designed posters corresponding to one of the featured apps that were hidden around the event.
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When users scan a poster it transforms into a living, abstract form.
Upon collecting all posters, it is revealed that users have one piece of a pair and must work together to combine the pieces like a puzzle.
The completed puzzle serves as the final AR target. After completing the hunt, users are rewarded with a take-home, animated AR effect.
