The goal is to dynamically serve up the most meaningful photos in a way that feels fun and surprising.

These films are about connections. If 2020 has taught us anything it’s that there’s nothing more important than friends and family. Creating meaningful connections is what it’s all about.

Craft across mediums →

Over the years, we’ve strived to keep it fresh (and occasionally even funky) by using a wide variety of mediums to frame the user’s content. We built practical sets and shot in miniature. We’ve done 2D. And full CG. We approach each piece as a new challenge, trying to strike that balance between celebratory and sentimental, while delivering a fun, rewarding treat to the user.