Google Pixel 4a
2021 — 2020
Google released this budget-friendly version of their Pixel 4 on the heels of the flagship launch and asked us to helm the campaign. We created a general spot and three others to trumpet all the snazzy new features.
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![](https://cdn.sanity.io/images/uk7b627p/production/961c84605f545850b2880b970d638935087a7071-1080x1080.png?w=600&q=95&auto=format)
01. Security ↓
![](https://cdn.sanity.io/images/uk7b627p/production/af480e6618f48c2dc977dc3a497a7e8c24beca36-1080x1080.png?w=600&q=95&auto=format)
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02. Camera ↓
![](https://cdn.sanity.io/images/uk7b627p/production/76905bb389f587cf9a8ae138b0e9e348e55b5cfb-992x1080.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/3dea9b91ebf0821e885f89c008b4633692cf97f9-1920x1080.png?w=600&q=95&auto=format)
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03. Battery ↓
![](https://cdn.sanity.io/images/uk7b627p/production/ce5efa4fb54eb3b5cbfbac5808cfbec9c3b5374d-800x800.gif?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/bcb67aa308fb8cd1e53f5f8323b1ad1978d5908a-990x915.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/ce06fcefe858b02d1ef31c40fb7818b4c041c05d-990x915.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/d21acb6d48b58a6208e222159a4569e08cb70610-990x915.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/578807a72973f040a32d07e39fb284686b7c99ef-2048x1151.png?w=600&q=95&auto=format)
The product is the star here. We went with a simple, colorful approach that keeps the focus on the device. When the industrial design is this clean and minimal the best thing you can do is get out of the way — it’s your time to shine Pixel 4A!
![](https://cdn.sanity.io/images/uk7b627p/production/ab0ad5d52256cbf4e366c6a736677f32f239072f-2048x1068.png?w=600&q=95&auto=format)