Headspace
2020
Meditation is rarely sold as a “fun” activity. It’s seriously serene. Intensely intentional. Right? Nope, not for Headspace and its millions of practitioners. Their mantra? Keep it simple. Keep it fun. So that’s exactly what we did for this spot.
Distilling the Headspace brand into a short film about the benefits of meditation involved bringing a kindly cast of shapes into a sophisticated narrative world.
The trick was to find a comfortable balance between the shape language and the storytelling while practicing Zen-like restraint.
Back to Basics
By constantly pulling the focus back to simplicity, a story evolved from the importance of each shape and character within the arc — like miniature building blocks that demanded space to breathe in order to serve the narrative.
BUCK
Executive Producer
Luisa Murray
Associate Creative Director
Richard Gray
Senior Producer
Amy Russo
CG Supervisor
Alex Dingfelder
Art Director
Mark Kulakoff
3D Animation Director
Alessandro Ceglia
CG Lead
Wing Sze Lee
2D Animation Lead
Juan Ricardo Hernandez
Design
Bruna Imai
Devin Mathews
Lina Yu
Rigging
Ernesto Ruiz Velasco
3D Animation
Josh Baum
Tyler Lancaster
2D Animation
Brien Hopkins
Kyle Griggs
Lisa Kim
Miriam Palopoli
Editor
Billy Kostka
Paal Rui
Headspace
Creative Director
Paddy Fraser
Director, Brand Design
David Hsia
Marketing Program Manager
Grace Hartley
Producer
Sara "SL" Leimbach
Sound
Music Studio
Sounds Delicious