Humane Society
2016
The Humane Society is an organization dedicated to the end of animal suffering. They take on puppy mills, factory farms, the fur trade, trophy hunting, and other cruel industries. They also rescue tens of thousands of animals a year in their fight against cruelty in order to achieve the vision behind their name: a humane society.
We asked kids a simple question:
Where do puppies come from?
Whether a doggie condo in NYC or ‘Treat World’, all the answers they gave were certainly better than the reality: most come from puppy mills. In this blend of live-action interviews and animation we helped to get the word out about these awful places where doggos get no kisses and no huggies.
The Strategy
The idea was to draw the audience in with these fun, endearing, and imaginative answers before laddering up to the serious subject of puppy farms. This approach to the structure delivered the biggest impact for this important message.
The Style
In order to try and capture the spirit of the interviews we used a variety of illustration styles — all of which had an untrained, naive quality to them to make them feel authentically childlike.
