IBM More than the Score
2017
Who knew Arthur Ashe stadium could fit as many fans as there are trees in Central Park?
For this year’s US Open, we worked again with IBM and Ogilvy & Mather to visualize live data from the tournament and get New York City to tune into the annual event in their own backyard.
This time, it was all about drawing connections between the tournament and the Big Apple itself. We made a slew of animations to accomplish this featuring everything from tennis balls to hot dogs to competitive peregrine falcons. All in a NYC inspired-illustrative style.
Data Points →
In order to give it an up-to-the-minute immediacy, we designed animations that would be triggered when certain statistical benchmarks were met on the court (example: when a certain number of first serve points by Federer was reached). When the benchmarks were met the corresponding animation would instantly go live on social. These animations had three components as seen below.
There’s nothing quite like that NYC neighborly love. And we wanted to celebrate it in style.
BUCK
Executive Creative Director
Orion Tait
Executive Producer
Anne Skopas
Associate Creative Director
Daniel Oeffinger
Yker Moreno
Producer
Kevin Hall
Production Coordinator
Stefania Consarino
Art Director
Kyle Strope
Nicolo Bianchino
Technical Director
Jose Fuentes
Design
Ben Hill
Ben Langsfeld
Daniel Oeffinger
Daniel Uribe
Gareth O'Brien
Gonzalo Menevichian
Justin Fines
Kyle Strope
Nicolo Bianchino
Stephen Kelleher
Yeojin Shin
Yker Moreno
2D Animation/After Effects
Aaron Kemnitzer
Andreas Bjoern Hansen
Ben Hill
Cyprian Sadlon
Daniel Oeffinger
Daniel Uribe
Gonzalo Menevichian
Jose Fuentes
Kyle Strope
Nicolo Bianchino
Rocio Cogno
Wesley Ebelhar
Yeojin Shin
