IBM Think
2025
We worked with IBM's Blue Studio team to develop an extensive visual system for IBM Think, their annual thought leadership conference.
The IBM Think visual language plays with light, dimension, and perspective. We explored several material studies, experimenting with micro and macro examinations of different surfaces and mediums. Our approach took inspiration from paper craft, architecture, and other physical mediums as ways to ground these deconstructed letterforms. Light and color played a large role in how we activated these forms in bold and graphic ways.
In 2022, we worked with IBM to create assets that could be used across the IBM Think conference, collateral, and signage over the years — but the new ask was a bit different. For the 2025 event, IBM was looking for visuals that expanded on the existing system, honoring the ever-evolving and adaptive nature of the conference and platform, while keeping everything rooted in the Think wordmark.
Peep some design explorations that didn’t end up in the final deliverables, but we’re still obsessed with.
BUCK
Group Creative Director
Daniel Oeffinger
Executive Producer
Kitty Dillard
Producer
Alexi Yeldezian
Art Director
Wendy Eduarte
Associate Producer
Jennifer Blackwell
Design Development
Belen Rodriguez
Marcio Flausino
Rodney Lambright
Designer
Jesseter Wang
Nachei Sánchez
Taylor James
Wendy Eduarte
Will Burkart
3D Animator
Jesseter Wang
Nachei Sánchez
Noah Selbitschka
Ryan Musselman
