Identity Digital
2022
We stepped into a land of dots with Identity Digital and developed a 2D world that explored textures, shading, and angles, all in the name of their game: domains.
Painting the Domain
The vibrant colors that we used to populate our sequences created contrast with light or dark backgrounds. They also helped create silhouettes out of simple objects and shapes, taking 2D dots to a more dynamic destination.
Designing the Dot
The main motif is the dot itself: a device that carries us through the entire spot. We found abstract ways to represent the dot and the domain together, applying personal touches from each artist.
BUCK
Executive Producer
Kitty Dillard
Creative Director
Yker Moreno
Producer
Andre Araujo
Art Director
Carmel Gatchalian
Yeojin Shin
2D Animation Lead
Mercy Lomelin
Vero Gomez
Storyboard
Carmel Gatchalian
Design
Carmel Gatchalian
Vero Gomez
Yeojin Shin
2D Animation
Luke Barker
Mercy Lomelin
Paola Chen Li
Vero Gomez
Yinan Liang
Associate Creative Director
Hiroshi Endo
Agency
Agency Name
Cylndr
Creative Director
Jennifer McFarlane
Will Engebretson
Producer
Julia Wolf
Maggie Baker
Sound
Audio Mix
Antfood