We stepped into a land of dots with Identity Digital and developed a 2D world that explored textures, shading, and angles, all in the name of their game: domains.
Painting the Domain
The vibrant colors that we used to populate our sequences created contrast with light or dark backgrounds. They also helped create silhouettes out of simple objects and shapes, taking 2D dots to a more dynamic destination.
Designing the Dot
The main motif is the dot itself: a device that carries us through the entire spot. We found abstract ways to represent the dot and the domain together, applying personal touches from each artist.
2D Animation Lead
Paola Chen Li
Associate Creative Director