Instagram Pride


A campaign for Instagram Pride to recapture the passionate resistance and vigor that started the Pride movement featuring emerging LGBTQUIA+ creators. We created a series of short animations, GIFs, and stills, each centered on a different IG creator.

Brand New Throwback

We wanted to avoid the typical tropes that’s ubiquitous in Pride marketing. The brief called for us to reference protest and riot posters from early Pride marches. So we went with a handmade aesthetic incorporating spray paint and lo fi print techniques to give it a personal and provocative, raw D.I.Y. feel.


The storytelling was punchy and unapologetic to go with the raw D.I.Y. vibe. The Pride movement has made amazing progress since Stonewall. But there is still a lot of work to do. So this is about capturing that resistant spirit and fighting for equality, rather than focusing on celebrating the gains that have already been made.

Raw Raw

In order to accentuate the raw aesthetic, we avoided smooth animation and employed a faux stop-motion approach.



Executive Creative Director

Gareth O'Brien

Executive Producer

Erica Ford

Creative Director

Kyle Strope

Lucas Brooking


Dustin Leer

Jordan Howes

Art Director

Glen Miralles


Glen Miralles

Liz Smith

Manu Correa Soto

Melissa Ya

Nol Honig

Ross McCampbell

Scarlett Starling

2D Animation

Derek Lau

Glen Miralles

Kane Rowlingson

Liz Smith

Manu Correa Soto

Melissa Ya