Living Room
2021 — 2022
We worked with Living Room to brand their exclusive home-away-from-home for the audiophiles, artists, and tastemakers of Los Angeles. By bridging high-tech audio appreciation with refined analog comforts, Living Room serves as an ever-evolving space for multilayered experiences that inspire what’s next in culture.
Brand Blueprint
Living Room’s founders came to us with a clear vision: a welcoming home where creativity and community convene over music, the arts, and culture. It was our job to help them build the blueprint. The brand needed to hold a unique tension — being unmistakably exclusive while remaining warm and inviting for the tastemakers of our time — to foster the right atmosphere for creative discovery.
Harmony and Hues
The new visual identity is true to the brand’s name, evoking the everchanging nature of inspiration, and the warmth and comfort of home — all through the lens of audio appreciation. We leaned into the materiality of the space, ensuring the logo mark, color palette, and bespoke photography live up to the elevated interiors found inside Living Room.
We ultimately found our way home to a living brand that keys into every surface, material, and space with meticulous intention. We look forward to seeing what Living Room inspires in the members and visionaries that visit.
BUCK
Chief Creative Officer
Kevin Walker
Group Creative Director
Camille Chu
Creative Director
Fernando Bittar
Executive Producer
Kirsten Collabolletta
Producer
Drew Neujahr
Jack Williams
Associate Creative Director
Emily Simms
Art Director
Abbie Winters
Emily Simms
Kirk Johnson
Nikko Gary
Head of Strategy
Marla Moore
Strategy
Tina Surelia
Liz Vogtsberger
Copywriter
Jeannie Bolet
Designer
Amy Fang
Claudia Rubin
Emily Horrocks
Grace Park
Jess Bayer
John Sampson
Kenni Huang
Kevin Garcia
Lourenco Providencia
Mary Kate Henry
Tuo Kan
Wesley Chan
Zoe Schneider
Zuheng Yin
