Lowes Holiday
2022
Lowe’s was feeling the holiday spirit this year so we teamed up with Deutsch on a holiday campaign to help them celebrate in style. With a sparkle of CG magic and some heart-warming live action, we brought the Lowe’s Gable to life, and decked the halls with bells and power tools.
About that Gable...
Just what is a gable? Well, it’s that triangular portion of the wall where it meets the edge of the roof pitches. And it's also a descriptor for the well-known Lowes logo which served as the centerpiece of our holiday campaign.
We dressed the Lowes gable in its finest festive outfits and placed it in the center of over a dozen art directed vignettes. A mix of practical and VFX allowed us the flexibility to let our imagination run wild.
Capturing holiday magic
A cast of hard working elves helped us pull this production together over a busy four day shoot. Featuring a stage build, a house location, and both interior and exterior Lowes store setups, we were able to transform the balmy SoCal environs into a winter wonderland.
Enhancing the magic
We wanted to give these setups something extra special — so we augmented the gables in post and in some cases built them entirely in CG in order to achieve that ‘magical realism’ feel that only the holidays can bring.
BUCK
Executive Creative Director
Kevin Walker
Group Creative Director
Jenny Ko
Executive Producer
Luisa Murray
Creative Director
Jenny Ko
Associate Creative Director
Casey McIntyre
Producer
Alex dos Santos
Paul Winze
Production Coordinator
Kyjahana Irizarry
Art Director
Arielle Casale
Lauren Gaballo
Sylvia Witter
CG Supervisor
Marc Steinberg
CG Lead
Michele Herrera
Storyboard
Brad Lacke
Julian Bishop
Matty Deans
Tristyn Pease
Design
Aaron Ingold
Chris Sanchez
Grace Kim
Matthew Friedlander
Matthew Kam
Mike Ellis
Sam Lee
Shelby Chan
Soyeon Kim
Vanessa Cheung
Concept Design Director
Dae-Han Yi
Concept Art
Fernando Utreras
Jong Lee
Marcus Collins
Nancy Liu
Stan Chan
Vickie Liu
VFX Supervisor
Ben Rohel
Brinton Jaecks
Modeling
Alfonso Petersen
Anita Kang
Ash Samet
Hernan Ares
Conform Artist
Ben Rohel
Lighting
Carlos Moran Villanueva
Chloe Tu
Chuong Vu
Rui Huang
Tina Chao
Copywriting
Dave Evans
Jasmine Phull
2D Animation
Lauren Tom
Patrick Knip
Rasmus Lowenbraat
3D Animation
Andy Kennedy
Hillary McCarthy
Ivan Sokol
Josh Baum
Peter DeSalvo
Tyler Lancaster
Technical Animation
Jens Lindgren
Kevin Weber
Colorist
Michael Dwass
Compositing
Brinton Jaecks
Navid Bagherzadeh
Sam Smith
Wing Sze Lee
Editor
Heather Bartholomae
Peter Brandi
Assistant Editor
Oliver Lin
Robert Bailey
Talia Mazzarella
Head of Post Production
Jose Fuentes
Paal Rui
Live Action
Line Producer
Elyciphus Siler
Director of Photography
Natalie Kingston
Head of Production
Trish Rigby
Director
Georgia Tribuiani
Production Supervisor
Elizabeth Abrams
Agency
Executive Creative Director
Sorenne Gottlieb
Creative Director
Jeremiah Wassom
Art Director
Mike Rodriguez
Copywriter
Mars Milisic
Sam Dworkin
Executive Producer
Lauren May
Producer
Alex Frenkel
Sean Vadas
Rotoscope
Roto/Cleanup
Labyrinth
