Nike 50th Anniversary


In celebration of Nike’s 50th anniversary, BUCK partnered with the Nike Global Brand Experience team to bring the brand’s past, present, and future to life in stores globally through a WebAR experience that captures the spirit of DNA (Department of Nike Archives) and supports the future of storytelling within the retail space. The AR experience is a portal into the DNA archives for visitors to Nike stores. Through the virtual display of culturally-significant artifacts from 11 stories, the experience encourages consumers to engage with Nike’s legacy.



Executive Creative Director

Kevin Walker

Group Creative Director

Evan Boehm

Executive Producer

Daniell Phillips

Creative Director

Philip Sierzega

Associate Creative Director

Helena Dong


Pablo Martinez

Lead Creative Technologist

Charlie Whitney

Creative Technologist

Jules Kris

Tayler Johnson

UX Designer

Erin Murphy

UI Designer

Maria Vargas

Art Director

Mark Kulakoff

CG Lead

Justin Wilcott

3D Technical Artists

Anthony Chester

Thomas Robertson

3D Designer

Clara Bacou

3D Animator

Eduardo Lunkes

Storyboard Artist

Tristyn Pease