Oculus Horizon
2019
When Oculus needed an interactive, real-world installation for the announcement of their new VR world, Horizon, at the OC6 Conference, BUCK teleported in to invent and design a hands-on, tabletop extravaganza for the ravenous conference-goers to feast upon.
Horizon is conceived as a world that belongs to its community of users. Each member is given the tools to build and expand on the VR world as they see fit.
To introduce this concept to an audience coming in cold, we built stylized representations of the different environments within Horizon along with a playful, modular shape system for them to play and construct with, and use to make their first contribution to this new Horizonverse.
From a ‘Robot Rumble’ boxing ring to a funky hexagonal keypad that pumps out a music and light show, we wanted to design a fun experience that fostered social interaction and collaboration.
We directed the creative every step of the way: from ideation to fabrication to installation. Big UPs to our partners at VT Pro who helped realize our vision.
We love when we get the chance to play in the real world with actual flesh and blood people — always a welcome treat!
BUCK
Executive Creative Director
Kevin Walker
Executive Producer
Nick Carmen
Creative Director
Robert Bisi
Sean Dougherty
Producer
Leonard Shek
Copywriting
Dave Evans
Concept Art & Design
Alvaro Navarro
George Fuentes
Lauren Gaballo
Mark Kulakoff
Martin Cusano
Morgan Schweitzer
Trey Holt
Yasmina Vicente
Animation
Kirin Robinson