Horizon is conceived as a world that belongs to its community of users. Each member is given the tools to build and expand on the VR world as they see fit.

To introduce this concept to an audience coming in cold, we built stylized representations of the different environments within Horizon along with a playful, modular shape system for them to play and construct with, and use to make their first contribution to this new Horizonverse.

From a ‘Robot Rumble’ boxing ring to a funky hexagonal keypad that pumps out a music and light show, we wanted to design a fun experience that fostered social interaction and collaboration.

We directed the creative every step of the way: from ideation to fabrication to installation. Big UPs to our partners at VT Pro who helped realize our vision.

We love when we get the chance to play in the real world with actual flesh and blood people — always a welcome treat!