Osko
2018 — 2019
Hello Australia, meet Osko. We kicked off their debut appearance in the Land Down Under with a witty, emoji-driven, animated campaign.
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We teamed up with Osko and BMF in a campaign to launch their brand in Australia. In celebration of all the little things, we created a family of cute icons to converse with the tech-savvy millennial in their native tongue: the emoji.
Osko is approachable and likable so we mimicked the style of conversation you'd have with your best mate — keeping it simple and playing on snappy editing to breathe life into our beloved emoji pals.
From little things...
Although modeled and animated in 3-D, a great deal of care was taken in designing our icons in 2-D first. Taxis, sushi, golfers, an over-sized pineapple — everything had to have exacting detail. They may be small on screen, but they’re BIG on personality.
![](https://cdn.sanity.io/images/uk7b627p/production/695449eed9c30c7ae9eb3e7b82da24a6be3b8752-990x1407.png?w=600&q=95&auto=format)
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![](https://cdn.sanity.io/images/uk7b627p/production/c0910184387c998e8e4fc813e8876ad0ce574d20-990x1407.png?w=600&q=95&auto=format)
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![](https://cdn.sanity.io/images/uk7b627p/production/b23394db8d773743751efad234415259e9991a53-990x915.png?w=600&q=95&auto=format)
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![](https://cdn.sanity.io/images/uk7b627p/production/c928a28ee57f10bb53bdec3ad108274bfc88c7ee-1368x1268.png?w=600&q=95&auto=format)
We went further and explored ways to bring dimension to our flat designs in 3-D, cranking up their chunkiness wherever possible for added cuteness!
![](https://cdn.sanity.io/images/uk7b627p/production/04263a585541ec04ce0b74752201f83589d02a9f-2048x962.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/c1a70d7eebf6f0d65392c0efba27e9d58f338053-990x933.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/a8d28998614b632d01856e8d29a984df04859401-1368x1292.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/1e15423ac4e22ad1c7fd4edcd1fec8d55c447c1a-2048x962.png?w=600&q=95&auto=format)
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![](https://cdn.sanity.io/images/uk7b627p/production/87a53678fb306749e06cf39bffc9b241d130b300-2048x238.png?w=600&q=95&auto=format)
Coming soon!