Pinterest "It's Possible"
2023
Pinterest is known and loved for being a platform where users can find inspiration to try new things, whether that’s potentially getting bangs (yes) or painting a funky accent wall in their living room (also yes). But it’s a lot more than that. BUCK created this series of spots for Pinterest’s “It’s Possible” campaign to go beyond inspiration, showcasing the nuanced uses of Pinterest as a tool for action — from hosting events to taking trips and more.
BUCK handled the soup-to-nuts production on this ambitious collection of films that seamlessly blends live action, stop motion, and design. These spots use elevated techniques to show how Pinterest helps users transform their world piece-by-piece, from redecorating their apartment to planning the perfect night out look.
The fun and creative — but highly technical — shoot used both stop-motion and live talent, requiring significant workshopping to nail. We collaborated heavily with Pinterest and Sing Sing studio, who directed the live-action shoot, to bring Pinterest’s endless possibilities to life.
BUCK
Executive Producer
Justin Harris
Group Creative Director
Steve Day
Associate Creative Director
Audrey Yeo
Producer
Scarlett Hannon
Tracy Clifton
Production Coordinator
Nina Randall
Art Director
Arielle Casale
Head of 2D - LA
Peter Kallstrom
Head of 2D - NYC
Mercy Lomelin
2D Animation Lead
Fabian Morison
Gavin Kosko
Patrick Knip
Storyboard
Gunnar Pettersson
Shelby Chan
Tristyn Pease
William Rosado
Design
Brooke Pathakis
Kenni Huang
Lucas Ramos
Namita Devadas
Technical Director
Ben Rohel
Colorist
Jeremy Stuart
Compositing
Ben Rohel
Bil Thompson
Christian Mangual
Cris Kong
3D Previs
Kevin Sanchez
2D Animation
Chris Anderson
Drew Jackson
Lauren Kittle
Leo Franchi
Maria Eugênia Franco
Morgan Allison
Patrick Knip
Ryoko Kondo
Cel Animation
Jake Armstrong
Ruoyu Wen
Thea Glad
Editor
Andrew Gura
Heather Bartholomae
Oliver Lin
Talia Mazzarella
Assistant Editor
Oliver Lin
Head of Post
Jose Fuentes
Live Action
Line Producer
Micah Ross
Production Company
Adrenorama
Production Company
Buck
Director
Sing Sing
Director of Photography
Patrick Jones
Stop Motion Animator
Maxwell Sorensen
Stop Motion Director of Photography
Bil Thompson
Head of Production - Live Action
Trish Rigby
Production Supervisor
Elizabeth Abrams
Stop Motion Animator
Sarah de Gaudemar
Sound
Music, Sound Design & Final Mix
PICO Sound
