Secret Level

"Secret Level" is a celebration of gaming across every era and genre. The show title refers to the secret levels only accessed by the players willing to take risks, dig deeper, and work to unlock all the rewards a game has to offer.

When developing a brand logotype for the show, we wanted to create something impactful and unifying. The “E” became a central part of the show’s branding, with its three horizontal lines separated out to represent the levels. This subtly encapsulates the show's central theme and becomes an anchoring conceptual mechanism within which our titles’ world could be contained.

Being an anthology series, "Secret Level" features high-end CG that is stylistically and narratively diverse in each episode. We needed the titles to feel like a palette cleanser — a way to unify the show's many universes — yet be as cinematic and complex as the episodes themselves.

The world we built was inspired by the fundamental building blocks of video games: the humble pixel and cube. They make up the foundation of everything created in the titles package.

We developed a unique look, taking the audience through different eras and genres of games, starting with flat retro games like Pong, through fantasy, to modern-day sci-fi MMORPGs.