Spotify New Brand Expression Illustrations
2024
In collaboration with Spotify’s In-House Creative Team, we developed a fluid collection of illustrations that embraces a variety of artistic styles while staying true to Spotify's identity.
We began with an extensive exploration phase, allowing artists to experiment with their individual illustration styles.
Together we created 40 illustrations, each representing a different stylistic perspective.
The Approach
-> Flexible Style
Embrace diverse artistic styles to capture a dynamic brand attitude.
-> Make It Musical
Incorporate subtle music-related visuals without being overly literal or cliché.
-> Spotify Anchor Colors
Root our otherwise broad color system in Spotify brand colors.
-> Flat Graphic Style
Use a flat-to-camera style for clarity, ensuring illustrations remain impactful and unified across 2D and 3D formats.
BUCK
Group Creative Director
Thomas Schmid
Executive Producer
Kim Stephens
Creative Director
Ege Soyuer
Kendra Ryan
Producer
Tracey McDonough
Jess Pierik
Erin Lockard
Production Coordinator
Jacklyn Reid Hemmings
Art Director
Sylvia Witter
Carmel Gatchalian
2D Animation Director
Mercy Lomelin
3D Supervisor
Bill Dorais
Brand Strategy Director
Marla Moore
Technical Director
Nathan Shipley
Brand Strategist
Asia Hunt
2D Animation Lead
Tucker Klein
3D Animation Lead
Yussef Cole
Designer
Alex Kiesling
Zack Williams
Carmel Gatchalian
Victoria Kociman
Mark Kulakoff
Yukyung Lee
Roche Cruchon
Jose Flores
Joseph Melhuish
Sam Lyon
João Lavieri
Joel Plosz
2D Animator
Diego Abad
Reginald Ross
Javier Ibanez
Eduardo Altarriba
Tinghe Yang
Yinan Liang
Johan Eriksson
Thea Glad
Richard Dixon
Auron Luxe
3D Animator
Richard Dixon
Auron Luxe
