Dracula may be famous for liquid diets and life in the shadows—but not so much entrepreneurial savvy. For a fresh spin on his story, we teamed up with Squarespace to craft his small business and bring Dracula’s unique brand to (immortal) life.
In the first spot from our classic characters campaign for Squarespace, we follow the infamous Count as he builds Eternal Eyes, his wondrous eyewear brand.
Made in the shades.
Before we could shape Dracula’s site and our ultimate spot, we had to build his brand—and what better product for the Prince of Darkness to peddle than effortlessly cool eyewear to counter his photophobia?
Set design & live undead action.
Marble plinths, Wassily chairs, and tools of Dracula’s trade are all drenched in a blood-red glow to achieve what became internally dubbed as our “Dracula Meets The Matrix (with a dash of American Psycho)” aesthetic on set.
From brand to site to finished spot.
A full visual identity and ‘on-figure’ image campaign for Eternal Eyes was necessary to make this feel like a real thing. Branding, live action, and UI animation seamlessly working together to bring Dracula to...er...life.
An immortal identity.
To round out our series of TV and social spots, we created an Eternal Eyes brand toolkit including a logo, frame iconography, on-figure brand photography, and a graphic system.
Executive Creative Director
Global Executive Producer
Associate Creative Director
Senior Art Director
Director of Photography
HMU & Wardrobe