SQSP Dracula
2021
Dracula may be famous for liquid diets and life in the shadows—but not so much entrepreneurial savvy. For a fresh spin on his story, we teamed up with Squarespace to craft his small business and bring Dracula’s unique brand to (immortal) life.
DRACULA
In the first spot from our classic characters campaign for Squarespace, we follow the infamous Count as he builds Eternal Eyes, his wondrous eyewear brand.
Made in the shades.
Before we could shape Dracula’s site and our ultimate spot, we had to build his brand—and what better product for the Prince of Darkness to peddle than effortlessly cool eyewear to counter his photophobia?
Set design & live undead action.
Marble plinths, Wassily chairs, and tools of Dracula’s trade are all drenched in a blood-red glow to achieve what became internally dubbed as our “Dracula Meets The Matrix (with a dash of American Psycho)” aesthetic on set.
From brand to site to finished spot.
A full visual identity and ‘on-figure’ image campaign for Eternal Eyes was necessary to make this feel like a real thing. Branding, live action, and UI animation seamlessly working together to bring Dracula to...er...life.
An immortal identity.
To round out our series of TV and social spots, we created an Eternal Eyes brand toolkit including a logo, frame iconography, on-figure brand photography, and a graphic system.
BUCK
Executive Creative Director
Ben Langsfeld
Global Executive Producer
Emily Rickard
Associate Creative Director
Liron Eldar-Ashkenazi
Senior Producer
Russell Greene
Senior Art Director
Emily Simms
Storyboard
Judah Dobin
Design
Ege Soyuer
Emily Simms
Max Friedman
Wesley Chen
Concept Art
Chelsea Lee
VFX Supervisor
Ben Rohel
Modeling
Filipe Machado
Compositing
Ben Rohel
Shane O'Hara
2D Animation
Aaron Becker
Alex Perry
Gilles Desmadrille
Johan Eriksson
Melissa Miyamoto-Mills
Nicole DiLeo
Sean Merk
Vero Gómez
Editor
Cameron Kelly
Peter Brandi
Photo Retoucher
Rachel Kissel
Live Action
Line Producer
Trish Rigby
Director of Photography
Cristina Dunlap
Photography
Aileen Son
David Baum
Gaffer
Justin Garcia
Key Grip
Jimmy Viera
1st AD
Francesca Bravos
HMU & Wardrobe
Wardrobe Stylist
Heather Allison
Makeup
Shelley Rickman
Hair
Amanda Bourne
Tattoo Artist
Chris Cuthrell
Talent
Snow White
Amanda Fimbres
Dracula
Gun Lee
Art Department
Production Designer
Monica Dovnar
Prop Master
Sarah Hamlin
Builder
Danny Cistone
