SQSP Snow White

2021

Snow White may be famous for conversing with animals and afternoon naps—but not so much entrepreneurial savvy. For a fresh spin on her story, we teamed up with Squarespace to craft her small business and bring Snow’s unique brand to life.

How Do You Like Dem Apples?

In Snow White’s spot, we follow the fairest of them all as she builds Enchanted Orchards, her organic (and poison-free) apple business—with the help of Squarespace.

We envision Snow White as compassionate, driven, and undeniably cool. After her bad experience with a ‘tainted’ apple, she’s dedicated herself to making top-of-the-line, quality, organic apples accessible so that others can avoid her fate.

Whistle while you work.

It took BUCK creatives of all stripes to bring Snow’s business to life — flexing our skills in branding, packaging, merch design, still photography, live-action, and UGC imagery to make Snow’s website shine. Even the little birdies chipped in to help make it sing.

Hardcore cottage core.

Building Snow’s warm and inviting room that overlooked the orchard was great fun. Her “cottage core” style required the right balance between rustic, natural materials and refined set design details like floral patterned drapes.

A bushel of assets.

In order to make Snow’s website believable, we forged an entire brand framework for Enchanted Orchards. Palette, logo, type system, produce stickers, packaging labels, postcards, and even, yes, merch. Snow White is timeless and her business will live appley ever after on Squarespace.