Thorne: Find Your Way
2024
The path to wellness looks different for everyone. Working with Thorne, we spotlight investing in health and wellness for every age and stage in this short film and integrated campaign.
The Ask
The campaign features Karlie Kloss, international entrepreneur, investor, model, and longtime fan of Thorne. Kloss is just one example, showing there are a million ways to wellness.
Emotive Storytelling
This is an emotive, story-driven campaign highlighting the diversity of Thorne customers and the importance of personalization of health and wellness journeys. The campaign features a 60-second hero film and three persona-focused films highlighting individual goals and differing paths.
Reach
The Find Your Way campaign launched with a comprehensive set of video and still assets including a 60-second hero film and supporting videos, across digital out-of-home (DOOH), connected TV, display, paid search, YouTube, social media, and influencer marketing. The DOOH is active in 13 markets, including New York, Los Angeles, Chicago, and Miami.
BUCK
Chief Design Officer
Ben Langsfeld
Group Creative Director
Daniel Oeffinger
Executive Producer
Kim Stephens
Head of Production - Live Action
Trish Rigby
Creative Direction
Dan Gregoras
Associate Creative Director
Mollie Ableman
Senior Producer
Alex Decaneas
Rusty Van Riper
Associate Producer
Dani Ortega
Elizabeth Abrams
Production Coordinator
Jacklyn Reid Hemmings
Art Director
Arielle Casale
Strategy Lead
Tina Surelia
Brand Strategist
Asia Hunt
Copywriting
Tyree Harris
Brooke Kessler
Storyboard
Rodney Lambright
Design
Nikko Gary
Lucas Ramos
2D Animation
Meitar Almog
Head of Post Production
Jose Fuentes
Senior Editor
Dave Conte
Cameron Kelly
Loren Christiansen
Compositing
Christian Mangual
Special Thanks
Monica Lynn
Luke Proctor
Mark Groeschner
Hyun Jung Kim
Marla Moore
Mercy Lomelin
Logan O'Brien
Colin Graham
Kenni Huang
Noel Nunez-Caba
Donna Dennison
Matty Deans
Victor Torres
Brian Dieck
Owen Campbell
Nick Rubino Bradway
Brooks Tomlinson
Live Action
Line Producer
Micah Ross
Director
Shern Sharma
Director of Photography
Anna Franquesa Solano
Photography
Pepe Molina
Sound
Music Studio
DLA
Composer
Daniel Lidchi
Producer
Juliette Petersen
Color
Color Studio
Assembly
Senior Vice President
Tara Holmes
Colorist
Maria Carretero
Supervising Senior Producer
Katie Andrews
Thorne
Vice President, Brand Marketing
Jessica Cokins
Vice President, PR & Communications
Tamarah Strauss
Vice President, Brand & Creative
Jerod Gibson
Director, Partnerships & Influencer Marketing
Sam Brick
Senior Multimedia Producer
Bryan Campbell