Tinder wanted to create a brand spot that was about people coming together. So we looked at the history of relationships throughout mankind and how they’ve changed.

The Story

In 75 seconds, we see the simple beginnings of coupling before human “civilization” made things all complicated with strict rules, arranged marriage, religious objections, and societal divides. Tinder is breaking down those barriers and bringing it back to what it’s all about.

In the beginning, it was easy.

Then it got complicated...

Until it finally got easy again.

Process

This elaborate spot is a beautiful marriage of animation, computer-generated modeling, and intricately designed, handmade, practical sets. The characters, and their perfectly-rounded butts, were all CG. It took one month to shoot and eight weeks of post to complete this labor of love. When we were finished and satisfied, we had a cigarette and stared wistfully at the ceiling.

To drive home this idea of connection and the universality of the human experience we made all the characters, from the caveman to the modern day guy, from the same body.

Every Woman

Every Man

To reinforce our story of romance through the ages, we reprised the caveman scenes with their contemporary analogues.

↓ Olden Days

↓ Now a Days

And it was good...

Credits

BUCK

Executive Creative Director

Ryan Honey

Executive Producer

Maurie Enochson

Creative Director

Joe Mullen

Producer

Emily Rickard

Nick Terzich

Post Producer

Kaitlyn Mahoney

Production Manager

Cody Ross

Danielle Suarez

Production Coordinator

Solana Braun

Art Director

Richard Gray

Storyboard

Joe Mullen

Vincent Tsui

Character Design

Jerry Suh

Tony Legato

Concept Art

Dae-Han Yi

Debora Cruchon

Elaine Lee

Jigyu Yoon

Lauren Gaballo

Vincent Tsui

Head of CG

Doug Wilkinson

VFX Supervisor

Jens Lindgren

Marc Steinberg

CG Lead

Alex Dingfelder

Hair & Fur

Michele Herrera

Wing Sze Lee

3D Modeling & Look Development

Alex Dingfelder

Ana Luisa Santos

Arvid Volz

Brice Linane

Christina Faulkner

Elijah Akouri

Jens Lindgren

Joao Rema

John Niehuss

Joy Tien

Michele Herrera

Sana Srinivasan

Wing Sze Lee

Rigging Supervisor

Ernesto Ruiz Velasco

Rigging

Alex Mann

Ernesto Ruiz Velasco

Xiong Lin

Composite Lead

Marc Steinberg

Lighting & Composite

Alex Dingfelder

Elliot Brennan

Jens Lindgren

John Niehuss

Michele Herrera

Wing Sze Lee

Animation Director

Alessandro Ceglia

Character Animation

Adam Floeck

Alessandro Ceglia

Dony Permedi

Eric Molina

Nicole Ridgwell

Peter DeSalvo

Sana Srinivasan

Tyler Lancaster

William Trebutien

2D Animation

Moses Journey

Director of Photography

Tripp Watt

Consulting DP

Jonpaul Douglass

Set Design & Lighting

Jenna Watt

Richard Gray

Tripp Watt

Assistant Fabricator

Josh Lopata

Additional Grip/Gaffer

Brody Engelhard

Matt Wheat

Production Assistant

Diego Lizarazu

Gianni Consiglio

Jon Brogan

Josh Lopata

Madeline Rocco