TurboTax Flagship Store Digital Content

Content was designed across five distinct modes that work together throughout the day, extending before and after store hours. This content highlights key TurboTax messages for in-store customers, shifts outward to engage passersby, and transforms into a flexible presentation surface for local events, activations, and live programming that connect the store to its surrounding neighborhood.

In partnership with Gensler’s creative technologists, we developed interactive screen content that responds to customer presence in-store using LiDAR. Meditative ambient visuals evolve throughout the day, while moments of discovery surface expert guidance and customer stories — bringing the experience to life. From concept through animation, we shaped the visual identity and delivered assets ready for Unity integration.

Rather than simply handing off a set of assets, we developed a robust design system that provides guidance for the Forum well beyond our initial involvement. Tailored specifically for this unique canvas, the system includes its own visual logic and behaviors, all crafted to feel distinctly TurboTax.

The retail experience is designed to meet customers where they are, creating moments of connection that feel purposeful and intuitive. This approach is grounded in a design system that thoughtfully builds on the TurboTax world.