World War Zero


World War Zero is an initiative spearheaded by Secretary John Kerry that brings people from all sectors and walks of life together to address the climate crisis. This coalition of unlikely allies breaks boundaries and crosses the political aisle to achieve net zero emissions by 2050. The future is watching. Let’s meet the challenge.

We’re enlisting. Are you?

We don’t agree on everything, but unless you have your head in the sand, you know the climate crisis is real. And it’s going to take a lot more than a snappy slogan to save this planet. So we’re taking a stand along with retired generals, Presidents, celebrities, grassroots activists, liberals, conservatives, and even your mom.

Designing the World War Zero brand, website, print campaign, and social collateral is our first step in bringing the climate crisis to the forefront of today’s political conversations.

“Collaboration is our key to survival.”

At the end of 2019, John Kerry and Arnold Schwarzenegger began rolling out the initiative on Meet the Press and in interviews with The New York Times and others. Their goal is to hold millions of climate conversations in 2020 around the globe.↗



Group Creative Director

Joe Mullen

Executive Producer

Emily Rickard

Creative Director

Jens Gelhaar

Sean Dougherty

Vitor Andrade


Erin Lockard

Jamey Kitchens

Justin Harris

Brand Strategy Director

Marla Moore


Ayla Murtada

Chloe Woo

Colin Graham

Devin Mathews

Eve Hodgkinson

Fabrizio Lenci

Felipe Contreras

Kirk Johnson

Marla Moore

Moses Journey

Soon Joo

Zoe Schneider


Gavin Kosko

Joe Brooks

Director of Creative Technology

Michael Delaney


Justin Taylor

Michael Delaney

Tayler Johnson