BUCK is a global creative company that brings brands, stories, and experiences to life through art, design, and technology.

Oura’s first-to-market smart ring has made them a leader in wearable health tech for years. For 2025, they were eager to enter a new chapter and connect with a wider, younger demographic. Enter the Oura Ring 4 Ceramic, their first-ever ring in color, crafted in a new ceramic material. 

With this product campaign, they wanted to showcase what color makes possible.

The campaign tagline, Ring true to you, is a celebration of self-expression — showcasing the vivid lives and individuality of those who wear the Oura Ring 4 Ceramic. Color is more than a style choice; it’s a way to boldly show up in the world as your most authentic self. 

Oura: Ring True to You

How do you convey expertise? 
How do you communicate security? 
How do you signal innovation? 
How do you make someone feel trust? 

Our collaboration with J.P. Morgan Payments found us seeking answers to these fundamental questions. The challenge was not just communicating these sentiments through language but discovering a way to evoke these feelings in every aspect of our strategy and expression in a way that’s distinct and enduring. Let us take you on the journey of how we created a memorable and unique expression for a business within one of the most legendary banking institutions in the world. 

J.P. Morgan Payments Creative Expression

Eventbrite invited us to build a new visual and verbal identity for their global events marketplace. We were excited to jump in and bring our POV to the entire Eventbrite ecosystem — from tone of voice to logo, from photography to typography, from top to bottom.

Eventbrite Rebrand

Don't just see a place, experience it.

We're back at it with our friends at Airbnb — this time to craft a launch film that reintroduces Airbnb Experiences to the world.

Airbnb Experiences

The market is crowded with AI assistants that are represented by sparkles and magic. How do you build one that breaks that mold?

We teamed up with Notion to bring to life their AI Assistant, designed by their Art Director Roman Muradov. Working closely with their in-house creative team, we evolved Notion AI from a static drawing into a fluid, dynamic character nicknamed "Nosy" that enhances the experience for millions of users worldwide.

Notion AI Assistant

Teaming up with agency Isle of Any, we created an anthem film for Coinbase that would catch attention and stand apart from traditional media broadcast spots.


Coinbase: System Update

Beats asked BUCK to help them celebrate the launch of their newest version of the Beats Pill speakers, and generate hype around the new product. We worked alongside Beats and Anomaly LA to redesign the beloved Beats Pill characters for six bespoke spots.

Beats Pills

Our mini alien invasion for Love, Death + Robots Season 4 in Variety.

As a product and as a company, Notion does...a lot. Its aesthetic is beloved, its devotees are legion. For its 2024 flagship brand awareness campaign, our challenge was to help explain the benefits of a tool that aims to be as useful and flexible as paper — while maintaining Notion’s minimalist rigor.

Notion: Think It. Make It.

FedEx wanted to spotlight the heroes who literally go the extra mile: their couriers. We partnered with BBDO on “Tall Tales of True Deliveries,” telling the (almost) true stories of wild FedEx deliveries through an eye-catching mix of 2D and 3D elements.

FedEx "Tall Tales of True Deliveries"

Our friends at HoYoverse are rolling out “Natlan,” the newest map expansion for the beloved open-world adventure RPG Genshin Impact, and it's packed with vibrant landscapes and a roster of characters who can parkour, shark-surf, and show off crazy powers.

They wanted to do something different this time around and push a more interpreted style, so we got in on the action with a teaser trailer that not only captures the excitement of the game, but mixes in a fresh, unabashedly art-forward look designed to shake things up and draw in a bigger crowd. Take a look at the final trailer, stills, and  some early WIP designs.

HoYoverse: Genshin Impact

To celebrate our B Corp certification, we invited BUCK artists to reimagine the B Corp logo in their own unique styles. This open call to our artists is ongoing, just like our commitment to uphold B Corp’s standards.

BUCK Becomes a B Corp

We set out to reimagine the Cash App spatial illustration system driven by a mission that demanded both strategic precision and creative vision.

Our task was to gracefully evolve the brand's bold and colorful persona to its next phase as the coolest kid in the BLOCK™ group.


Cash App Evergreen Design System

We’ve all been there. You’re in a video call, trapped in your little rectangle, and all you want to do is throw a giant blueberry at your coworkers. 

We’ve got you.

Microsoft Mesh: Picnic Park

It’s not every day you get to team up with a group of strangers to defeat a giant, digital snake trying to take over a gaming event. We worked with Colenso BBDO to create and animate the snake, Byte, for an interactive experience at Spark Game Arena Live in Auckland, New Zealand. Attendees used QR-code-enabled bracelets to team up, deal damage to the snake, and save the day.

Spark Arena Byte

Microsoft had a big year in 2024, launching their flagship Copilot products into their software and cloud ecosystems. Their next step was releasing a fleet of computer devices with Copilot integrated in them at a hardware level. To announce this groundbreaking milestone, they needed a new, elevated visual identity to match the leap to these new Next Gen AI PCs. A striking new look to not only announce their new product but to bring a visual cohesion to the brand globally at this exciting moment in Microsoft history. To do this, they wanted us to challenge the way they think and operate.

No pressure, right?

Microsoft Copilot+ PCs

Together we chronicle the epic journey of navigating New York’s real estate market transformed into charming Renaissance-style paintings.

BUCK partnered with StreetEasy and Mother New York to illustrate the beauty, drama, and relief when you find the perfect studio space, get pre-approval for your dream apartment, or land in the neighborhood that finally feels like home. The result is a collection of hand-painted, modern masterpieces that are quintessentially New York.


StreetEasy "Let the Journey Begin"

In a first-of-its-kind Residence collaboration, we combined the talents of It’s Nice That, BUCK LA, and BUCK Sydney to revamp WhatsApp’s sticker design and strategy from top to bottom. High-fives were in five time zones! 

WhatsApp Stickers

When Notion wanted to offer more authentic representation within their visual universe, BUCK leapt at the challenge to refresh their avatar system. The result is a flexible, versatile, and inclusive system capable of reflecting the likeness and personality of any one of Notion’s 100 million users worldwide.

Capturing Notion's expressive personality, found throughout their branding and illustration language, was our highest priority. So we created a system that captures more than just physical traits, allowing their audience to create avatars that reflect the full spectrum of personality and depth.

Notion Faces

Rivian is a future-first company dedicated to creating vehicles that are made for the planet, not at its expense.

They needed an internal, stylish, visual design system to match their overall design ethos — one that is anchored in nature, quietly confident, and always down to explore.

We called shotgun.

Rivian

When the opportunity to collaborate with Sony Pictures Animation on a key sequence for Spider-Man: Across the Spider-Verse came our way, we were so excited we ran up the walls. 

For the sequence, we brought Gwen Stacy’s inner world to life and told the backstory to help set up the rest of the film. The idea was to do this in a painterly style that mimicked the character’s own comic book-style universe. 

Sony Pictures Animation Spider-Man: Across the Spider-Verse

No strangers to the gaming world, BUCK teamed up with Blur Studio to create the opening title sequence and episode titles for "Secret Level," an animated Amazon Prime anthology series from the creators of Netflix’s LOVE, DEATH + ROBOTS. 

"Secret Level" follows a gamer’s journey to find secret levels over 15 short episodes — each based on a different video game spanning the past, present, and future of gaming.

Secret Level

Home

Mailchimp Give Where You Live

UW Health Masterpieces

Microsoft Azure

We the People "Stronger"

Harry's Razors

Charity Water

Tony's Chocolonely 

Identity Digital "Dot New Domain"

Pepsi Black

Adobe Creative Cloud Ident

Dream Stream

Mailchimp Big Change Starts Small

DOH How's Your Head?

AMP Awards Opening Film

SheaMoisture

Illumina

Spotify New Brand Expression Illustrations

Devsisters "Brixity"

Riot Games Lunar New Year

Playstation Big Bang

IBM More than the Score

The New Yorker Festival 2021

McNificents

Mabel feat. Shygirl "Look At My Body Pt. II"

Qualcomm Animating 5G

Slack

Cash App Illustration System

Apeel

Drink Up 

Qantas Rewards Card

Iyoria Aboriginal Elders Estate

Slapstick In-House App

Apple Power to the Pro

Verizon 5G Edge Keynote

Headspace

MTV Elect This

Sonos

We The People "Active Citizenship"

We the People "Miracle of Morning"

Facebook Messenger

Seek

Niantic

Instagram Face Filters

TEDxSydney

Starlight Spread The Smile

Yoplait

EA Sports Fifa Future Stars

SQSP Dracula

Beyond Magic

Alcoholics Anonymous

McDonald's Loyalty Rewards

Headspace Germany

Instagram Pride

We the People "Bill of Rights"

Childline: First Step

EA Sports FC 24

Dubai Real-Estate

SEEK Flex Your Skills

Amazon Lips

Aperol

Google Search Thailand

Goodbooks

Department of Social Services

Mailchimp Momentum

Square

Netflix "We the People"

Rémy Martin Mixtape

Samsung Try Galaxy

IBM watsonx

Google Pixel 4

Google Pixel 4a

Spotify AAPI Heritage Month

Facebook IWD

Umbro Blackout

Westpac 3%

Transportation Alternatives

Mailchimp The Cube

Riot Games

Zapier Motion Library

Twin Peaks

Grey Poupon

Next Insurance

Snap Partner Summit

Headspace Members

Spotify Summer Campaign

Hulu

Breath of Stress Air

Coda 

Hermès

Nike Hypervenom

Brawl Stars Happy Brawlidays

GitHub Universe '24

Airbnb 

Spotify Premium

Get an Airbnb

Mailchimp "All In a Day's Work"

Meta x Fendi

Amazon Beatles

BBC2 Ident 2

Holiday VR Party

Lily's Gummy Bears

Microsoft Surface Laptop 5

Bankwest Campaign

Pinterest Trend Report

Sherwin-Williams Color Portal

Microsoft Teams

Love, Death + Robots: "Night of the Mini Dead"

Instacart Fresh

Bonnie Plants

Microsoft Security

BBC2 

Coke Sustainability

Holden Sevens 

Facebook Dynamic Content Films

Oracle Wordmarks

Oculus 

Exetel Winning with Andy

Amazon Echo Buds

Amazon One

Amazon Halo

Sydney Water PSA Campaign

Citrix

Onward Internet Possible 

Asana Silos

Nike White Hot

Thorne Healthy Aging

Alinta Energy "True Power"

Oppo Wallpapers

AT&T GIFs

Ray-Ban Stories

Meta Connect 23

Misfits Market

Pepsi "Crave"

Wealth Simple Trade App

Woolmark

Sherwin Williams Paint Chips

Lowes Holiday

Meta Connect 22

Facebook AKA Portal

Bonds SnooZoo

Vivo Flagship

Roman Wellness

Industry City Mural

Osko

SK-II 

Meta Reality Labs "Whisperer"

Truly 

Shopify Summit 2022

Batman: Arkham Shadow

Microsoft

Facebook Tuned

Clif Bar Family Foundation Seed Matters

Cars24

Tinder Invention Of Together

Airbnb India

Asgard's Wrath II