Dunkin'® MUNCHKINS® Holiday Campaign

2025

We collaborated with Dunkin’ and Artists Equity to weave a cohesive holiday narrative across every touchpoint, from storybook-inspired packaging to a children’s book and of course, a delicious, animated film. All wrapped up and tied with a bow, just in time to let it snow.

First, we started with the packaging.

Dunkin' produces nearly a billion units of cups and boxes each year, so we started with designing the holiday packaging as soon as we kicked off.

We took advantage of each specific surface, transparent cups and little cottage-esque carry boxes, to create extra silly vignettes. Just look at the cold cups, the MUNCHKINS look like they’re sledding through customer’s drink orders.

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Hero Film

Mindy Kaling provided the voice over, and we brought the derpy and delicious looking characters. We took inspiration from the playful mood and designs on the boxes as we brought them from 2D into 3D.