BUCK is a global creative company that brings brands, stories, and experiences to life through art, design, and technology.

Running a small business is hard enough without having to deal with over-complicated, time-consuming, and expensive insurance. That’s where NEXT comes in. And it was our job to tell their story. 

An animator’s dream job from start to finish — the characters, art direction, and storytelling were playful, and the good vibes on this direct to client job were 100% mutual. 

Next Insurance

We partnered with our friends at Wieden+Kennedy and Mayor McCheese to build a one-of-a-kind design and animation system for the rollout of McDonald's new Loyalty Rewards program. 

McDonald's Loyalty Rewards

Made in collaboration with the Obamas, Peter Ramsey, H.E.R and Netflix, “Active Citizenship” is the first episode in a Schoolhouse Rock-inspired musical anthology series from Chris Nee and Kenya Barris entitled We The People that aims to give a civics crash course to a nation that thinks the filibuster is a topping at Cinnabon. 

We The People

In 2021, Industry City invited BUCK to contribute to its mural arts program. We were eager to jump in and fill the void that a year without museums and galleries had left behind—and the result was this spiraling, multi-disciplinary AR mural. 

Industry City Mural

Snow White may be famous for conversing with animals and afternoon naps—but not so much entrepreneurial savvy. 

For a fresh spin on her story, we teamed up with Squarespace to craft her small business and bring Snow’s unique brand to life. 

SQSP Snow White

After years of research and several burned bridges, we’ve finally invented a way to give your boss the finger and not get fired.

Slapchat

Hot Off The Press

Made in collaboration with Spotify’s in-house creative team to concoct a series of fifteen stills and animated images to celebrate the panoply of musical genres you find on their platform. 

Spotify Premium

We helped lift the veil of the unknown with this trio of light hearted and bespoke animations for Airbnb India, encouraging a local audience to experience the company’s unique offerings. 

Airbnb India

Mental health experiences are underrepresented in culture. And when they are represented it is done inaccurately in ways that create confusion, fear, and prejudice. 

Viacom wants to change that narrative. And we teamed up with them to help. 

Viacom

Through a series of French propaganda and revolution-inspired posters, we delivered a fine ​​soupçon of illustrative social media delights for the spreaders of good taste, Grey Poupon. 

Warning: scroll no further on an empty stomach. 

Grey Poupon

Nike wanted to reach out to casual and aspiring runners for the launch of the Nike Winflo 8 shoe so we created a fun “How to Run” manual  to encourage people to get up and get out to find their inner runner. 

Nike Wind

In an effort to expand the narrative around Pride and push back on well-trod stereotypes, a range of LGBTQ2IA+ voices at BUCK partnered to create “Give Us Our Flowers: A Global Archive of Queer POC Rebels.” 

Give Us Our Flowers

AdAge A-List 2021

This is a brand film for Square. But ultimately, it is a love letter to one of the most beloved and hardest hit industries of the last year: the service industry. 

Square

In the lead-up to their Annual Summit in 2021, Shopify asked us to create an illustration system based on their brand guidelines. We then animated almost two dozen of those illos in a sweet cinemagraph style to help tell the Shopify story in a brand film as the Iceman on the cake.  

Shopify

BUCK Artist Spotlight

For Arab-American Heritage Month, a small team of keen BUCKers took all the things that make this culture great and packed it into a bold, type-focused, and celebratory AR filter that is 100% certified Habibi. 

Arab-American Heritage Month

An in-browser audio/visual experience that uses custom sound design and gamified interactions to reveal a trippy surprise in the end. Users play with a visual audioscape by using their keyboard like an instrument. 

Revisualizer

Shroom!

GS&P came to us to make some sensational short films that capture the breadth of flavors and experience of drinking a Truly Hard Seltzer. 

We wanted to give this a visceral feel and communicate through a fun, visual language the refreshing, joyful vibes associated with Truly Hard Seltzer. 

Truly 

Pierre-Nicolas Riou 

It’s hard for younguns to understand how different life was in the United States before she came along. When Ruth Bader Ginsburg passed away in the fall of 2020, we created a microsite from the ground up to celebrate her life and trumpet her amazing accomplishments. 

RBG in RGB 

Facebook Messenger asked us to create a 360 degree background and corresponding AR effect to promote mental health awareness for World Mental Health Day with the modest, yet crucial goal of getting people to slow it down and breathe. 
 
Whew....sometimes that’s easier said than done. 

Facebook Messenger

60 seconds could change the world (of chocolate). This animated explainer shows why the time is now for a revolution in the cocoa farming industry. 

Tony's Chocolonely 

This ongoing portrait series honors the historic women who’ve influenced our lives and impacted our culture. BUCK artists illustrating the women who inspire them most—the rest is herstory.

Women's Herstory Month

When Citrix, the O.G. of inter-office communication, and Athletics in Brooklyn came to us to do a stake-in-the-ground launch film for their rebrand, we jumped at the opportunity. 

Citrix

Homepage Loop

To promote HBO’s adaptation of Ta-Nehisi Coates’ acclaimed memoir, “Between the World & Me,” BUCK condensed the author’s pride, grief, and empowerment into a potent trailer. 

As Microsoft is pivoting to industrial applications for its Hololens AR technology, they wanted to demonstrate their technological capabilities in a series of case studies. We came on board to transform what could have been dry explainer videos into some visually-exciting eye candy. 

Microsoft Hololens

We partnered with AJF in Melbourne to evolve a series of fun stories for Yoplait that saw a cunning crew of fruity creatures get in all sorts of mischief. 

Yoplait

Turtle Chute

We took Portal’s 2D illustration system (designed by yours truly) and transformed it into their first 3D animated spot to highlight the ways Portal keeps loved ones connected — especially during these difficult times. 

Facebook AKA Portal

To push the limits of AR applications in the browser, we created a WebAR poster with a trippy portal that sucks you into a technicolor world.

Web AR Poster

Sometimes it’s the smallest victories that make the biggest difference.  

From script to render, BUCK crafted six charming short films for Mailchimp Presents, an entertainment platform celebrating the entrepreneurial spirit.

Mailchimp "All In a Day's Work"

Anti-Racist Action & Accountability at BUCK →

Google released this budget-friendly version of their Pixel 4 on the heels of the flagship launch and asked us to helm the campaign. We created a general spot and three others to trumpet all the snazzy new features. 

Google Pixel 4a

AGDA Awards

Large Carouselcara 4

Mental health is frequently ignored and mental health problems often go unchecked. This is often because it’s scary to admit to yourself and others that you’re having trouble. So what can we do about that?

The Department of Health created a simple tool that allows Australians to check in with themselves and the people they care about in an effort to address this problem. We were happy to lend a hand to help them introduce it to the world. 


DOH How's Your Head?

Design Institute of New Zealand Awards

TNYF Homepage

The 2020 New Yorker Festival was virtual for the first time this year and we were given the honor of whipping up a design system worthy of this storied institution. This included an anthem film to kickoff the event as well as a graphics package used during the livestream. 

The New Yorker Festival

Westpac Home

We tag-teamed with DDB in Sydney to deliver some fun, funny, and funky UGC for Westpac so they can bring in some new young customers. 

Westpac 3%

Hulu Homepage

To all you quality-family time watching, cozy couples chilling, in-the-shower-streaming, multi-tasker meeting, or doing the dishes peeping, type people out there--Hulu’s got your back. 

Hulu

Sydney Water Feed

Otis Redding sang, “You don’t miss your water till your well runs dry.” Aint that the truth.  

We teamed up with Sydney Water and Host Havas to raise awareness about water wastage and encourage conservation and responsible use. Along with air, water is Earth’s most valuable resource. And we have to make sure our well never runs dry.

Sydney Water PSA Campaign

Thorne Homepage

Thorne, maker of health supplements and at-home testing kits, came to us for a brand film. They walked out with an entire motion system and an expansive toolkit that could carry them into the future.

Thorne

Mailchimp Home

2020 has been rough on all of us. It’s hard to focus on tasks. It’s hard to focus, period. And if you’re a small business owner struggling to survive in the era of Covid, it can feel like quicksand. We partnered with R/GA to create an anthem film for Mailchimp that pays respect to the resilient small business owners who are out there fighting through this madness and trying to keep their heads above water. 

Mailchimp Momentum

In celebration of the NFL’s 100th season, we collaborated with our pals at Momentum to deliver the speed and power of Verizon’s 5G network to fans around the league. We created a multi-player game with real time tracking on a super-sized throne for 10 select teams, bringing our complete toolkit to the project and utilizing everything from our UX crew to cel animation and 3D, to code.

Verizon/NFL AR Experience

Home Page Image

When Wealthsimple challenged us to create a spot for their new Zero Fee Trade App we got inspired. The result is  this catchy, tongue-twisting ode to investing. The stock on this has gone way up since this went viral and started racking up millions of views. Just another 3.706 billion more views and we got Gangnam Style by the balls.

Wealth Simple Trade App

World War Zero is an initiative spearheaded by Secretary John Kerry that brings people from all sectors and walks of life together to address the climate crisis. This coalition of unlikely allies breaks boundaries and crosses the political aisle to achieve net zero emissions by 2050. The future is watching. Let’s meet the challenge. 


World War Zero

COVID-19 Announcement

Hero Main

Dynamic Content Films is our ongoing collaboration with our friends at Facebook. Over the years, we’ve partnered with them on Faceversary, Year In Review, Birthday, and many more. We love bringing these personalized films to life and giving them a little BUCK pizzazz.

Facebook Dynamic Content Films

BUCK x CommArts 

Zine Cover 2

Art made by BUCK artists during a strange time.

Quarantine-Zine 

A series of eye-catching animations heralding the arrival of Microsoft’s mobile-friendly, unified, office app to a global audience. 


Microsoft

We believe in the power of image-making here at BUCK. From the artsy to the fartsy, we relish any opportunity we get to create beautiful images that can stand on their own.

Enjoy a gallery tour of some of our favorites over the years...

BUCK Gallery

Speaking Engagement

A campaign for Seek which encourages us to change the way we look at careers. Set to the playful, “That’s About the Size” by Bud Luckey (an OG Sesame Street song), this is about people at an employment crossroads who use Seek’s ‘know how’, to navigate through their career confusion.
“Ohhhh that's about the size, where you put your eyes, that's about the size of it...”


Seek

Home

Holiday VR Party

Slapstick In-House App

BuckyWall

BUCK Rebrand

BUCK Holiday Gift

F5 Opening Titles

Buck

FPO: BUCK is dedicated to works for social good. This is a selection of recent projects that we hope made a difference.

Stronger

Charity Water

Humane Society

Apeel

Drink Up 

Changing The Game

MTV Elect This

Miracle of Morning

Starlight Spread The Smile

The Breathe Easies

Alcoholics Anonymous

Instagram Pride

Bill of Rights

Goodbooks

Department of Social Services

Facebook IWD

No Kid Hungry

Cliff Bar Family Foundation Seed Matters

Social Good

Creative technology is a broadly interdisciplinary and transdisciplinary field combining computing, design, art and the humanities.

IBM More than the Score

Facebook Portal Launch

Oculus PAX AR

WebAR Poster

Instagram Face Filters

SQSP Dracula

Twitter Cannes

Oculus Horizon

Snap Partner Summit

Hermès

Verizon Retail AR

Google Pixel Wall

NIKS 

F8 2019

Creative Technology

Pepsi Black

BBC2 Ident 2

Bankwest Campaign

BBC2 

Oculus 

Amazon Halo

GoDaddy 

Google Pixel 4

IBM Design Language 

Facebook NPE

Palm NFT

Sunbites Hail the Sun

Asana Brand Film

Facebook Alegria

Branding/Systems

Miniatures

Featured

AMP Awards Opening Film

Apple Power to the Pro

TEDxSydney

Beyond Magic

Twin Peaks

Shroom

Immersive

BUCK is a creative company that makes art, design and technology with you and for you.

Hulu Featured

“When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it’s wrong.”

- R. Buckminster Fuller

A new style guide, illustration and animation system for the entire Facebook ecosystem. There’s many imitators, but there’s only one Alegria.

We came groovin’ up slowly with monkey fingers, joo joo eyeballs and a slightly different approach to this Amazon Music spot. 

Amazon Beatles

What started as a simple design-exploration evolved into a comprehensive visual system for the Pixel 4 launch. Inspired by the Bauhaus school’s elegant modernism, Pixel 4 is an exercise in playful simplicity.   

A project packed with smiles for Starlight, a non-profit foundation whose mission is "To brighten the lives of seriously ill children and their families".

Our goal: To spread smiles through animated gifs and a film that shows the power of a simple smile.

TAXI asked us to help them redefine the iconic Canadian brand, and we were pumped to craft an exciting new direction over the course of this year-long campaign.

Canadian Tire 

A tale of grit, determination, teamwork, and anti-litter bugs.

Coke Sustainability

Partnering with Superunion on this historic network rebrand, we were tasked with bringing a new layer of narrative storytelling to a category of BBC content they coined Maverick.

In the winter of 2019, Sonos launched their first mobile, cordless, take-it-anywhere speaker. Sonos quality with total freedom of movement. Music around the campfire? Check. Watching movies on the back patio? Check. Podcasts in the shower? Check. Radio in the bathtub? What have you got, a death wish?!

Sonos

Facebook asked us to develop a graphics and animation package for their annual developers conference. We took their brand identity and created a motion language that would translate across every screen at the event.

IBM’s Design ethos advocates for partnerships and embraces dualities: Mankind and machine. Fixed and flexible. Natural and engineered. And now...IBM and BUCK.

Together with the IBM Design Team, we’ve produced an ongoing series of shorts that demonstrate the use, usefulness, and deeper thinking behind elements of their new design language.

Abra Abracadabra...BUCK designed and animated the opening title sequence and graphics package for David Blaine’s 2016 ABC special, “Beyond Magic,” and his subsequent live tour.

2016 Emmy Winner for Outstanding Motion Design.

Apple approached BUCK to create an art film with the theme of ‘power’ to promote their super-powerful, new iMac Pro. We met the challenge with a simple direction that went out to our entire corps of artists and designers: go BUCK wild. The result is this stunning ‘eyegasm’--a thrilling showcase for our in-house talent.  

Instagram wanted to get into the AR space as this exciting, new technology was breaking out. They fancied their own flashy, fun, and freaky effects but they didn’t know how to get in the game. 

That’s where we come in. (cracks knuckles)

Tinder is down for some casual fun and so are we! The result of our steamy hookup is a humorous spot which shifts the focus from the tech-driven app to our Darwianian need for human connection. For maximum tactility we use 3-D characters and practical sets. The result is a world you want to roll around in, in the buff.