BUCK is a global creative company that brings brands, stories, and experiences to life through art, design, and technology.

Illumina is the leader of genomic sequencing, pioneering technology to help solve humanity’s most complex problems.

For their first ever brand film we wanted to avoid the traditional hype film so prevalent in the worlds of tech. 

Instead, we set out to capture the soul of the company and pursued deeper truths through fluid animated visuals that lead the audience on a journey from dream to reality.

Illumina

"We the People" wins an Emmy

As one of the most famous and beloved living artists, Takashi Murakami’s exhibitions always create a lot of excitement and fanfare. For his first solo exhibition at the Broad Museum in Los Angeles, Takashi Murakami: Stepping on the Tail of a Rainbow, BUCK was invited to collaborate with Meta on six site-specific AR experiences. 

Meta x Murakami at The Broad

We collaborated with our friends at Headspace to develop “MyHeadspace,” a campaign that reflects on real members and their personal journeys to living more mindful lives.

After a cross-country trip focused on live action, we jumped into bringing Headspace’s friendly force of geometric shapes into each member’s story through a mix of design and animation. 

Take a minute. Savor the present.

Headspace Members

With Lunar New Year fast-approaching and a tight deadline keeping us on our toes, we dove into the world of three Riot Games titles: League of Legends, Wild Rift, and Teamfight Tactics.

What surfaced was this short film that takes you on a paper craft journey from workshop to Lunar Year Festival, encapsulating the magic and excitement that Riot Games brings to the celebration for gamers across the globe.

Riot Games Lunar New Year

Our frequent collaborator, Meta, came to us to compose a new visual identity for Meta Connect 2022 — their annual event devoted to augmented and virtual reality.

We delivered an entire branding system (which informed all executions of the event) leaving no stone unturned in our efforts to create a holistic visual experience.

Meta Connect 22

A Day in the Life: Albert Hogeol Lee

When the pandemic hit in 2020, our annual holiday party went virtual, giving us our first bite of the “VR party” apple. 

While the experience was an exciting dipping of our toes into the VR water, we had a yearning for an even bigger, better virtual holiday experience. So we knew in 2021, we would have to go big with a truly immersive VR extravaganza—something that pushed ourselves and the medium into an exciting new place.

Dream Stream

Taxes stink. What if doing your taxes were chill instead? For the launch of Cash App Taxes we manifested our best selves to dream up a low-stress campaign full of calm, gentle, ASMR inspired vignettes to ease viewers through the process.

Cash App Taxes

Airbnb’s new “Aircover” insurance has your backside (and money) covered while you enjoy your stay.

We stepped in to help visualize memorable moments through a miniature, architectural dreamland built entirely by hand while a cast of composited CG characters revel in the joys of a stress-free vacation. 

Ahhh, the thought alone gives us itchy feet.

Airbnb Aircover

BUCK Careers

Almost a third of food grown in the U.S. never gets harvested because it doesn’t meet the superficial standards of a traditional grocery store. 

That’s nuts. (And also tomatoes. And zucchini.) 

This brand film celebrates how Misfits Market has worked out a better food system that gets high-quality, responsibly sourced goods to your door for less.

Misfits Market

TAXI asked us to help them redefine the iconic Canadian brand, and we were pumped to craft an exciting new direction over the course of this year-long campaign.

Canadian Tire 

Coda brings all your words, data, and teamwork into one powerful document. Familiar and simple, but evolved for modern workflows. 

Together with Coda, we dreamed up arresting combinations of animals, plants, and tools that represent the powerful mash-ups of productivity possible within a Coda doc. We then rendered these fictions of biology as whimsical naturalist drawings complete with faux Latin names.

Maybe nature can’t keep up with our imaginations. But Coda can.

Coda 

Tinder is down for some casual fun and so are we! The result of our steamy hookup is a humorous spot which shifts the focus from the tech-driven app to our Darwinian need for human connection. 

For maximum tactility we use 3-D characters and practical sets. The result is a world you want to roll around in, in the buff.

Tinder Invention Of Together

Blur approached BUCK with this seed of an idea for the third season of Netflix’s “Love, Death + Robots” —  “a zombie apocalypse in tilt shift” — and asked if we could make it funny.

We said hold our tiny beer. 

Love, Death + Robots: "Night of the Mini Dead"

Banter with Buck

Ray-Ban coupled its iconic style with cutting-edge technology that allows wearers to capture, share, and listen to media in a lightweight, user-friendly product: Ray-Ban Stories.     

Ray-Ban Stories

A comprehensive rebrand for our fintech friends, bringing their entrepreneurial spirit and focus on small business to life via an entirely new brand language.

Our year-long collaboration involved extensive customer research, qualitative testing, brand strategy, communications frameworks, and every other facet of visuals and voice you can imagine.

Bluevine Rebrand

What does Mailchimp do? Most people assume it’s a mail service. A shocking number of them think a monkey is involved somehow — and that, most likely, he’s wearing a little hat. So this was our job — telling the real story of Mailchimp — and here’s how we did it… 

Mailchimp The Cube

BUCK crafted two Meta Spark AR experiences paying homage to Fendi’s Roman birthplace while celebrating the launch of their FW22 collection hero sneaker, the Fendi Faster.

Meta x Fendi

Vivo's ask was a designer's dream: they needed beautiful, high-end content to adorn the in-store displays at their flagship store in Bangkok. Without a dither, we joined them to imagine a series of visual environments to help elevate the shopper's experience.

Vivo Flagship

When our frequent collaborators at Microsoft needed a campaign for their new Surface laptops, we conjured up some visual metaphors and packaged them into a smooth, ASMR-style film. Hit that like and subscribe button.

Microsoft Surface Laptop 5

Home

Mailchimp Give Where You Live

We the People "Stronger"

Harry's Razors

Charity Water

Tony's Chocolonely 

Pepsi Black

Adobe Creative Cloud Ident

Mailchimp Big Change Starts Small

DOH How's Your Head?

AMP Awards Opening Film

SheaMoisture

Playstation Big Bang

IBM More than the Score

The New Yorker Fest 2021

McNificents

Qualcomm Animating 5G

Slack

Apeel

Drink Up 

Qantas Rewards Card

Iyoria Aboriginal Elders Estate

Slapstick In-House App

Apple Power to the Pro

Verizon 5G Edge Keynote

Headspace

MTV Elect This

Sonos

We The People "Active Citizenship"

We the People "Miracle of Morning"

Facebook Messenger

Seek

Niantic

Instagram Face Filters

TEDxSydney

Starlight Spread The Smile

Yoplait

SQSP Dracula

Beyond Magic

Alcoholics Anonymous

McDonald's Loyalty Rewards

Headspace Germany

Instagram Pride

We the People "Bill of Rights"

Dubai Real-Estate

SEEK Flex Your Skills

Amazon Lips

Aperol

Google Search Thailand

Goodbooks

Department of Social Services

Mailchimp Momentum

Square

Netflix "We the People"

Google Pixel 4

Google Pixel 4a

Spotify AAPI Heritage Month

Facebook IWD

Umbro Blackout

Westpac 3%

Transportation Alternatives

Twin Peaks

Grey Poupon

Next Insurance

Snap Partner Summit

Hulu

Breath of Stress Air

Hermès

Identity Digital

IBM Design Language 

Industry City Mural

No Kid Hungry

Google Pixel Wall

F5 Opening Titles

Facebook Tuned

IBM Leadership Agenda

Cartoonito Wideload Vacay

NIKS 

F8 2019

Planters

Sunbites Hail the Sun

Waze

Facebook Alegria

Viacom

Microsoft 365

Brawl Stars Happy Brawlidays

Airbnb 

Spotify Premium

Mailchimp "All In a Day's Work"

Amazon Beatles

BBC2 Ident 2

Holiday VR Party

Bankwest Campaign

Sherwin-Williams Color Portal

Microsoft Teams

Instacart Fresh

Bonnie Plants

Microsoft Security

BBC2 

Coke Sustainability

Holden Sevens 

Facebook Dynamic Content Films

Oracle Wordmarks

Oculus 

Exetel Winning with Andy

Amazon One

Amazon Halo

Sydney Water PSA Campaign

Citrix

Onward Internet Possible 

Asana Silos

Nike White Hot

Thorne Healthy Aging

Oppo Wallpapers

AT&T GIFs

Wealth Simple Trade App

Woolmark

Sherwin Williams Paint Chips

Facebook AKA Portal

Bonds SnooZoo

Roman Wellness

Osko

SK-II 

Meta Reality Labs "Whisperer"

Truly 

Shopify Summit 2022

Microsoft

Clif Bar Family Foundation Seed Matters

Cars24

Airbnb India

Snap Holidays

Shopify

Asana Brand Film

Thorne

Oreo

Microsoft Hololens

House of Honey

Facebook Portal Launch

Amazon Freevee

TIDAL

BUCK Rebrand

The New Yorker Festival

SQSP Snow White

We Are Playgrounds

World War Zero

Palm NFT

Rest of World

Branding

Cartoonito Beepers

Adventures with Zeee Bucks

The Breathe Easies

Character

Twitter Cannes

Oculus Horizon

Event

RBG in RGB 

BuckyWall

Oculus PAX AR

Experience