7UP
2023
We partnered with 7UP to UPlift and refresh their brand identity. We united CG visuals with a bold photographic language, revitalizing the brand across all major touchpoints in a way that feels distinctly 7UP.
Vivacious Visual Language
We maintained the iconic 7UP green to stay true to the brand, and weaved in fun, zesty elements throughout still and motion assets to add vibrance to the new identity. We amplified the idea of “UPliftment” through fluid upward camera movements and transformative CG visuals set against a warm, sunlit sky.
Assets That Quench Your Thirst
Our goal was to create a motion identity that takes the recognizable 7UP brand and translates it into a crisp visual language that entices consumers across the globe.
We infused this confident and bubbly visual language into our live-action video, photography design elements, CG, and overall feel to create a bright, uplifting campaign that evolves the 7UP brand.
This project was an extensive journey of discovery and creative exploration as we worked to capture freshness in our visual language, but it was an incredibly invigorating experience along the way.
BUCK
Associate Producer
Chloe Soares
Executive Creative Director
Ben Langsfeld
Enrique Mosqueda
Group Creative Director
Camille Chu
Executive Producer
Kim Stephens
Group Creative Director
Dan Marsh
Associate Creative Director
Cecilia Chang Lee
Senior Producer
Monica Lynn
Producer
Adam Hughes
Jack Williams
Head of 3D / 3D Supervisor
Bill Dorais
Chris Phillips
Art Director
Stephen Bader
Hyung Soon Joo
Production Coordinator
Jennifer Blackwell
Lead 3D Artist
Hogan Williams
3D Design
Cesar Barbosa
Daniel Whitaker
Hernan Lindenbaum
Johana Kroft
Josefina Llano
Ryan Musselman
Wing Sze Lee
Ylli Orana
Will Burkart
3D Animation
Anthony Enos
Anton Tokar
Arran Bish
Auron Luxe
Chris Ribar
Dan Darling
Duncan DeMichiel
Jacky Jackson
Jesseter Wang
Kevin Weber
Marc Steinberg
Marcio Flausino
Matt Siegel
Michael Russo
Terence Ginja-Martinho
Will Burkart
2D Lead
Vero Gomez
2D Animation
Wooyoung Kim
Design
Daniel Stuhlpfarrer
Danilo Rodrigues
Storyboard Artist
Thea Glad
William Rosado
Finishing Artist
Michael Dwass
Sam Smith
Strategy Lead
Surabhi Rathi
Brand Strategist
Jeremy McDonald
Steph Millar
Head of Copy
Dave Evans
Copywriter
Shana Billingsley
Special Thanks
Special Thanks
Arron Ingold
Anyways Creative
Chanelle Larios
Emily Simms
Jessica Bayer
Madison Caprara
Jasmine Phull
Color
Colorist
Michael Dwass
Live Action
Live Action Production Partner
Twenttyfourseven
Photographer
Margaret Stepien
Art Director
Arielle Casale
Head of Production
Trish Rigby
Line Producer
Richard Fenton
Director of Photography
Tristan Sheridan
Director
Cecilia Chang Lee
Dan Marsh
Editorial
Head of Post Production
Jose Fuentes
Editor
Peter Brandi
Randy Rubin
Talia Mazzarella
Assistant Editor
Oliver Lin
Sound
Sound Design Studio
Sounds Like These
