Adobe Anthem

2019

A love letter to the creative suite we’ve spent the majority of our adult lives using with almost religious adherence. Adobe is near and dear to the hearts of artists and designers everywhere. So when Adobe asked if we wanted to make a celebratory video for their Adobe MAX 2019 conference we immediately said, “Can you fix the magnetic lasso tool?” jk -- we said “YES!”

Working in partnership with Goodby Silverstein & Partners, we curated artwork from the famous and the unknown, from artists around the globe and from all corners of the internet, into this fast-paced, editorial symphony meticulously choreographed to Willy Wonka’s “Pure Imagination”. The challenge (and the joy) was coming up with inventive transitions that would surprise and delight the audience on this sumptuous, magical journey.

Adobe MAX 2019
Creativity Conference
Opening Keynote

This film played before CEO Shantanu Narayen’s keynote address, went on to play in movie theaters, and was eventually chosen to air just before the announcement of Best Picture at the Oscars.

“If you can connect the dots between what you see today and where you want to go, then the goal is probably not ambitious or aspirational enough.”

— Adobe CEO Shantanu Narayen

Credits

BUCK

Editor

Paal Rui

Billy Kostka

Andrew Gura

Marianne Karaan

Animation

Jake Armstrong

Jasmine Ung

Jasper Hilgers

Junyi Xiao

Kyle Griggs

Sam Kim

Stephen Loveluck

Taylor Griggs

Zach Eastburg

Animation Lead

Esteban Esquivo

Peter Kallstrom

Animation Director

Daniel Coutinho

Design

Ben Nichols

Camily Tsai

Chelsea Lee

Dae-Han Yi

Daniel Hyo Kim

Debora Cruchon

Esther Moon

Eve Hodgkinson

Insoo Kim

Jigyu Yoon

Jong Lee

Kenneth Robin

Kevin Kim

Lauren Gaballo

Lina Yu

Mike Payne

Mike Tello

Shannon Rollins

Zoe Schneider

Ayla Mortada

Hyung Soon Joo

Storyboard

Silvia Bassoli

Art Director

Kyle Strope

Associate Creative Director

Richard Gray

Producer

Sunny Sattari

Ryan Mack

Creative Director

Jenny Ko

Georgia Tribuiani

Executive Producer

Luisa Murray

Executive Creative Director

Ryan Honey