Amazon Beatles

2018 — 2019

We came groovin’ up slowly with monkey fingers, joo joo eyeballs and a slightly different approach to this Amazon Music spot.

Although technically part of the Amazon “Lips” campaign, we focused this spot on the instruments because animating the lips of John and George didn’t feel right to anyone. We explored various ways in before deciding to bookend the spot with the most famous crosswalk in the world.

And these aren’t just any instruments. These are the instruments. The ones that played every beat, strum, and lick from Maxwell’s Silver Hammer to Polythene Pam. We worked closely with Apple Corps and Sir Paul McCartney himself in all his knighted glory to ensure the authenticity of every detail against Abbey Road session photography.

Big BUCK thank you to the entire Amazon Music team for this unforgettable duet!