Adventures with Zeee Bucks
Based on a book from Ally, Adventures with Zeee Bucks is an AR app + physical piggy bank that teaches kids about financial literacy through interactive storytelling in Augmented Reality.
Using a smartphone, kids track a specially-designed AR Marker Piggy Bank to explore Planet Zeee, a world dreamed up by Ally to educate kids about money.
Follow the protagonist, Emma as she earns, spends, and saves money with her new friends, the Zeee Kids.
Each side of the Piggy Bank teaches kids a different lesson about financial literacy. Tapping on ‘Emma’ plays an animation lesson as she guides you through your lesson. Tapping on props and scenery brings the world to life for hours of fun and exploration.
Each AR lesson ends with a giant, digital coin going in or out of the piggy bank (depending if Emma spent or saved money) — connecting the digital world of Planet Zeee to the physical piggy bank.
Starting with conceptual development and ending with delivery, we touched every aspect of this as we brought Emma’s colorful world to life.
UX & UI Design, custom 3D pipelines, Creative Tech — we brought all the teams at BUCK together on this one.
We designed the app to be super simple for kids to use, with an in-depth tutorial section that lets parents help teach their kids how to explore Planet Zeee on their own.
Our 3D team designed all our assets to run as efficiently as possible using low poly counts, baked textures, and lights/passes that could all be translated into Unity and rendered in real-time.
Chief Creative Officer
Chief Innovation Officer
Associate Creative Director
Senior Art Director
Director of Creative Technology
Lead Creative Technologist
Ernesto Ruiz Velasco
Juan Carlos Barraza Mendoza