Necessity is the mother of invention.

We had to develop a WFH system on the fly — it was a logistical challenge figuring out this new system of collaboration. Amazon needed five :30 spots, five :15 cutdowns, and a full launch video. So we broke up the job into modular sections to divide and conquer.

Halo is Amazon’s answer to the fitness tracker. But unlike other devices, there is no screen. The interface is entirely through your phone or tablet. Halo is a passive tracker that monitors activity, exercise, body composition, sleep, and even tone of voice! We created videos highlighting each of these components.

We developed a concept of miniatures and a production design based on concentric circles. The set pieces rotate around a fixed point with real-world mechanics like stagecraft, complete with hidden compartments and trap doors. Each vignette showcases a different feature of the Halo.

We wanted the characters to read as realistic miniatures. The idea was to reserve facial features for close-ups to accentuate that feeling, so we focused on giving these characters a tactile quality and tried to have at least one ‘call out’ material per character. We also used abstract color as a way to add some fun and create diversity within our cast.

Interesting plot twist: we used pets as a way to humanize our characters and add levity. From a GOAT fist bump to a cat knocking a glass of water off a table, pets provided some much needed comic beats.

Los Angeles Credits

BUCK

Group Creative Director

Joe Mullen

Executive Producer

Luisa Murray

Producer

Andrew Chan Gladstone

CG Supervisor

Alex Dingfelder

Animation Director

Alessandro Ceglia

Art Director

Casey Latiolais

CG Lead

Kien Hoang

3D Animation Lead

Peter DeSalvo

Copywriting

Dave Evans

Storyboard

Max Forward

Morgan Schweitzer

Design

Ben Nichols

Debora Cruchon

Jonas Mosesson

Morgan Schweitzer

Tuo Kan

Vincent Tsui

Modeling

Alfonso Petersen

Chloe Tu

Ivan Sokol

Tina Chao

Look Development

Alfonso Petersen

Chloe Tu

Kien Hoang

Tina Chao

Rigging and CFX Supervisor

Ernesto Ruiz Velasco

Rigging and CFX

Jing Huang

Xiong Lin

Lighting

Brian Lee

Chloe Tu

Kien Hoang

Tina Chao

Compositing

Chloe Tu

Kien Hoang

Tina Chao

3D Animation

Christopher Meek

Elisabeth Janerka

Hillary McCarthy

Josh Baum

Louise Clark

Peter DeSalvo

Sam Ortiz

Scott Slater

CG FX

Kevin Weber

AE Animation

Gavin Kosko

Juan Ricardo Hernandez

Kyle Griggs

Cel Animation

Peter Ahern

Editor

Ben Rohel

Special Thanks

Dan Marsh

Emily Rickard

Jamey Kitchens

Marla Moore

Sydney Credits

BUCK

Executive Creative Director

Gareth O'Brien

Executive Producer

Erica Ford

Associate Creative Director

Luke Saunders

Producer

Jordan Howes

CG Lead

Elijah Akouri

Modeling

Bryce Pemberton

Elijah Akouri

Greg Petchkovsky

Manon Sailly

Nicole Padilha

Tim Krakowiak

Look Development

Chuong Vu

Elijah Akouri

Hugo Jackson

Manon Sailly

Tim Krakowiak

Lighting

Chuong Vu

Corin Sadlier

Compositing

Chuong Vu

Corin Sadlier

Fiona Lu

Hugo Jackson

3D Animation

Ben Hubbard

Lawrence Wong

FX Animation

Bryce Pemberton

Corin Sadlier