What if a strawberry lasted as long as a lemon? Woah. That would be magical, right? That’s, more or less, what the folks at Apeel are doing. Using nature on nature to increase resiliency, so that our fruits and veggies have a longer shelf life. Great for the planet and fresher for you.
Science + Nature
The pillars of the Apeel company became the foundation of our designs. They wanted a spot that felt, equal parts, science and nature. The hand-drawn line gave us that organic, human touch while the considered compositions and geometric shapes spoke to science. We used a bowl of fruit as the testing ground when developing the style.