“That’s About The Size”
~ Bud Luckey (for Sesame Street)

Ohh, everything comes in its own special size
I guess it can be measured,
by where you put your eyes
It so big when you're close,
it looks smaller back a bit
That's about the size of it.

Oh the big becomes the little
when you see it back a bit.
The huge becomes the dinky
which is just the opposite
Of the larger that gets smaller,
it never seems to quit
That's about the size of it.

Let the Big become the Little,
that's the way it seems to go,
that they make up a larger thing
is something good to know.
It's nice to know that though it's small
there's always room to grow
and that's about the size of it.

Typography & Print

We designed a bespoke font (which we named Walter) for this campaign, used in these spots, and in print and digital.

Design Development

What would a job be without some gems on the cutting room floor? This cut section focuses on an IT worker going from being totally overwhelmed by numbers - to having them all wrapped up in his fingers.

Design Development

We explored a variety of design directions, each as cool as the next. Which is your favourite?