Australian Open 2024

2024

Among tennis’s Grand Slam Championship events, none are more laid-back than the Australian Open. The easy-going charm is why this event has come to be known as the “Happy Slam.” When we were asked to create a spot for the 2024 Australian Open we were as keen on depicting that laid back atmosphere as we were the unique personalities vying for the trophy, in order to capture the spirit of the event.

Our mixed-media, animated spots feature dynamic and colorful vignettes designed to connect with new audiences and tennis die-hards alike. We worked closely with BMF to ensure we were drawing from a diverse pool of players. There we found unexpected and inspiring stories that served as the driving force behind our design choices — crafting bespoke styles to mirror the various personalities. The end result is a fresh, vibrant, and happy campaign that invites everyone in on the fun.